In a major development for India’s connectivity landscape, Starlink and Amazon have signed their first satellite broadband agreements in the country. These early partnerships come at a crucial time, ahead of the government’s expected spectrum allocation for satellite communications.
Focus on B2B and Government Segments
With these deals, both low-earth orbit (LEO) satellite broadband companies are gearing up to monetise their offerings in the B2B (business-to-business) and B2G (business-to-government) segments. This move marks their first step into the Indian market, where they are building the foundation to eventually expand into retail consumer services.
The pricing for the retail consumer segment is still being finalised, but groundwork for enterprise-level services is already underway.
Strategic Partnerships with VSAT Players
According to sources familiar with the matter, both Starlink and Amazon have been actively forming strategic alliances in India.
“They are already scouting VSAT partners and have secured a few in India, focusing on the B2B and B2G spaces,” a source told Moneycontrol.
The companies are currently in talks with leading VSAT (Very Small Aperture Terminal) providers, aiming to ensure their satellite capacity in India is used efficiently. Prominent VSAT partners in India include Hughes Communications, Nelco, and Inmarsat, who are expected to play a key role in enabling this satellite broadband rollout.
Building for the Future
These partnerships represent more than just early commercial deals—they signify a long-term vision for next-gen internet infrastructure in India. With the government planning to allocate satellite spectrum soon, early movers like Starlink and Amazon are setting themselves up for a first-mover advantage in the rapidly growing satellite broadband space.
This move signals the beginning of a new era in India’s digital connectivity journey, especially for underserved and remote regions.
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