Zee enters Q1 with strong earnings amid advertising slowdown, triggering trader focus on technicals and sector trends.
On July 22, 2025, Zee Entertainment Enterprises (ZEEL) announced a 22% year-over-year increase in consolidated net profit, rising to ₹144 crore from ₹118 crore in Q1 FY25, driven by improved cost efficiencies. However, its revenue declined 14%, to ₹1,825 crore, reflecting ongoing weakness in ad spend . The mixed outcome highlights Zee’s ability to safeguard margins even as top-line pressure mounts—an important signal for traders monitoring earnings resilience in cyclic sectors.
Check This: Zee Entertainment Enterprises (ZEEL) Stock Price
Market Reaction and Technical Outlook
ZEEL shares fell over 3% following the results, marking a bearish response to shrinking revenues. Technically, the stock is trading below its 14-day EMA, which recently formed a bearish crossover—often a prelude to further downside.
Key levels to monitor:
Resistance: ₹142–143 range, aligning with prior swing highs and EMA levels
Support: ₹138–139 zone, a volume high-point in recent sessions
Delivery volumes indicate cautious participation, with a recent dip suggesting profit-taking near ₹142–143. Options data remains thin; traders should track shifts around the ₹140 mark for signs of market conviction.
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Broader Sector and Index Impact
Zee’s results mirror broader media and entertainment sector weakness, weighted by declining advertising revenues impacting peers like Sun TV and Network18. The Nifty Media index continues to underperform as ad budgets shift to digital and live sports . Meanwhile, the Nifty 50 holds around the 24,900–25,000 band, with FIIs tilting toward defensive sectors amid macro uncertainties.
Trading Sentiment and Watchlist Ahead
Short-term sentiment remains range-bound between ₹138–143:
Buy triggers: A move above ₹144 on strong volume could open targets at ₹150–155
Sell triggers: Breakdown below ₹138 could see a drop to ₹134–136, mirroring broader market corrections
Stocks to monitor next session:
Zee (₹139) – Watch for breakout or breakdown on high delivery
Sun TV (₹830) – Could mirror any sector rebound if ad sentiment improves
Network18 (₹320) – Ad-spend recovery may lift sentiment across media names
Global cues include US inflation data, RBI policy minutes, and corporate ad-spend projections—all potential swing factors for media stocks.
