Wakefit IPO Sees Strong Traction as Investors Rush on Final Day of Subscription
The Wakefit IPO continued to attract solid investor interest on the final day of bidding, with the issue getting subscribed 2 times by Wednesday afternoon. The ₹1,289-crore initial public offering of Wakefit Innovations Ltd has emerged as one of the more keenly watched issues of the month, backed by robust retail participation and healthy demand from Qualified Institutional Buyers (QIBs).
As per data available on the National Stock Exchange (NSE) till 2:15 pm, the public issue received 6.88 crore bids against 3.63 crore shares on offer, taking the overall subscription level to 1.89 times.
Retail and QIB Investors Drive Strong Subscription Momentum
Category-wise subscription shows a balanced and encouraging picture for the company:
Retail Individual Investors (RIIs): 2.65 times
Qualified Institutional Buyers (QIBs): 2.22 times
Non-Institutional Investors (NIIs): 0.73 times
The strong retail response reflects the growing investor appetite for consumer-facing brands with scalable business models. Meanwhile, the oversubscription by QIBs indicates institutional confidence in the company’s growth strategy and financial position.
The participation pattern also highlights the stock’s appeal across investor categories, helping Wakefit close the final day on a positive footing.
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Wakefit IPO GMP Today: Premium Remains Modest in Grey Market
According to platforms tracking grey market activity, the Wakefit IPO GMP (Grey Market Premium) is hovering around 2 percent, as per IPO Watch. While the premium is modest, analysts believe the muted GMP reflects a broader trend of cautious sentiment rather than company-specific concerns.
The home and furnishings brand had earlier raised ₹580 crore from anchor investors, a strong vote of confidence from institutional buyers ahead of the issue opening for public subscription.
IPO Proceeds to Support Store Expansion and Brand Visibility
Wakefit Innovations, known for its presence in the home and sleep solutions segment, has laid out a multi-pronged strategy for utilising the net proceeds from the IPO. The company plans to channel funds toward expanding its retail footprint, strengthening its supply chain, and boosting brand visibility.
As per the prospectus:
₹31 crore will be used to set up 117 new COCO (Company-Owned, Company-Operated) Regular Stores
₹15.4 crore is earmarked for purchasing new equipment and machinery
₹161.4 crore will go toward lease, sub-lease rent, and licence fee payments for existing stores
₹108.4 crore will support marketing and advertising to enhance brand awareness
The remaining portion of the proceeds will be deployed for general corporate purposes, helping the company maintain financial flexibility as it scales.
Industry experts say the company’s decision to invest aggressively in store expansion and offline infrastructure highlights its intent to strengthen omnichannel operations—an increasingly critical success factor for consumer brands in India.
Wakefit IPO Allotment and Listing Timeline: Key Dates for Investors
Investors will not have to wait long for the next steps. The Wakefit IPO allotment date is expected on December 11, while the shares are scheduled to make their market debut on December 15.
With subscription levels showing solid momentum and GMP holding steady, analysts believe the stock could see a stable listing, provided broader market conditions remain supportive.
Investor Sentiment Supported by Growth Potential in Home Furnishings Sector
Wakefit operates in a segment that has witnessed strong structural growth driven by rising disposable incomes, urbanisation, home improvement trends, and increased online purchasing behaviour. The company’s strategy of expanding its COCO stores and enhancing brand visibility aligns with the broader industry shift toward organised retail.
Moreover, Wakefit’s focus on both online channels and physical stores positions it well in a market where consumers seek personalised experiences, convenience, and product touchpoints before making large-ticket purchases.
Analysts note that the company’s ability to combine data-driven product design, efficient supply chain operations, and aggressive retail expansion will be crucial in determining its long-term growth trajectory.
Conclusion: Wakefit IPO Ends on a Strong Note as Investors Await Allotment
With the Wakefit IPO subscription touching 2 times on the final day and strong participation from both retail and institutional investors, the offering has closed on a confident note. The modest GMP suggests a balanced market environment, but the fundamentals—including brand positioning and expansion plans—remain key drivers of investor interest.
As the allotment and listing dates approach, market participants will watch closely to see whether Wakefit can translate its consumer brand strength into sustained market performance.
