Blinkit’s Weekly User Base Nears Zomato, Widens Lead Over Instamart and Zepto: CLSA Report

Blinkit’s weekly active user (WAU) base surged to 30.1 million by late May 2025, closing in on Zomato’s 30.7 million, signaling a pivotal shift in India’s online shopping preferences toward instant delivery. According to CLSA’s analysis of Sensor Tower data, Blinkit has significantly widened its lead over other quick commerce competitors like Swiggy’s Instamart and Zepto.

Highlights:

• Blinkit recorded 30.1 million WAUs by May-end, just shy of Zomato’s 30.7 million.

• The lead over closest peer increased from 1.79 million WAUs in January to 7.7 million in May.

• Quick commerce growing rapidly with rising consumer demand and aggressive expansion.

Strong Growth Momentum in Quick Commerce User Base

Blinkit added 9.3 million users year-to-date, the highest in the sector, while Instamart grew by 8.2 million since its January launch. Zepto, the second-largest standalone quick commerce app, added 3.4 million users, and JioMart saw a 3 million increase. Swiggy’s all-in-one super app trails behind with 24.7 million WAUs, though Instamart’s standalone app is gaining traction.

Highlights:

• Blinkit leads with 9.3 million new users in 2025 so far.

• Instamart’s rapid rise with 8.2 million new weekly users since launch.

• Zepto and JioMart also posting healthy user additions.

Quick Commerce Order Volumes More Than Double Year-on-Year

Daily order volumes for Blinkit, Zepto, and Instamart combined reached between 4.15 million and 4.45 million in March 2025, more than doubling the previous year’s numbers. Blinkit led with 1.65–1.75 million daily orders, followed by Zepto at 1.45–1.55 million, and Instamart at 1.05–1.15 million.

Highlights:

• Combined daily orders across top players doubled year-on-year to over 4 million.

• Blinkit leads with up to 1.75 million daily orders.

• Significant volume gains driving market expansion.

Heavy Capital Investment Fuels Market Expansion

The quick commerce sector is backed by massive capital infusion to improve delivery speeds, assortment, and dark store networks. Zomato’s CEO Deepinder Goyal noted an industry-wide burn rate exceeding Rs 5,000 crore quarterly, with Zepto accounting for over half.

Market share estimates from Motilal Oswal place Blinkit at 46%, Zepto at 29%, and Instamart at 25%. Morgan Stanley revised India’s quick commerce total addressable market to $57 billion by 2030, citing rapid adoption and expansion beyond metro areas.

Highlights:

• Industry burn rate over Rs 5,000 crore per quarter.

• Blinkit commands 46% market share, followed by Zepto and Instamart.

• Quick commerce TAM revised upwards to $57 billion by 2030.

Blinkit’s accelerating growth and dominant market position highlight its leading role in India’s swiftly evolving instant delivery landscape.