Twitter’s Iconic Bird Logo Sells for Nearly $35,000 Amid X Rebranding

Historic Twitter Memorabilia Draws High Bids at RR Auction

The legendary blue bird logo, once a symbol of Twitter’s global influence, has been auctioned for $34,375, marking another chapter in the platform’s transformation under Elon Musk’s leadership. The sale, managed by RR Auction, involved a massive 254 kg sign measuring 12 feet by 9 feet, though the identity of the winning bidder remains undisclosed.

This auction is part of Musk’s broader strategy of liquidating Twitter’s (now X’s) legacy assets, which previously included office furniture, kitchen equipment, and other corporate memorabilia. By shedding remnants of the old Twitter, Musk has continued his aggressive push towards establishing X as a redefined, multipurpose platform.

High-Value Tech Collectibles Also Featured in the Auction

The same auction featured other rare and historically significant tech artifacts, drawing significant interest from collectors and technology enthusiasts. Among the standout sales:

• Apple-1 Computer – Sold for $375,000, reflecting the enduring value of Steve Jobs and Steve Wozniak’s pioneering work in personal computing.

• Apple Check Signed by Steve Jobs (1976) – Fetched $112,054, highlighting the continued demand for items associated with the late Apple co-founder.

• Sealed First-Generation iPhone (4GB) – Auctioned for $87,514, demonstrating the growing market for vintage Apple products, especially rare, unopened units.

Strategic Implications of the Twitter/X Rebranding and Asset Liquidation

Elon Musk’s rebranding of Twitter to X has been a highly strategic move, aiming to transform the platform into an “everything app” with financial services, AI integration, and enhanced user engagement features. The sale of iconic artifacts, such as the blue bird logo, signals a complete departure from the company’s former identity.

Moreover, the demand for tech memorabilia underscores the growing intersection of technology history and collectibles investment. With Apple-related items fetching six-figure sums, it is evident that tech artifacts are being increasingly recognized as valuable cultural and financial assets.

As the digital landscape continues to evolve, the significance of these auctions lies not only in their monetary value but in their historical relevance, marking key transitions in the technology and social media industries.