fbpx
Special Offer

ICICI Direct – Stock Trading, Demat A/C, Brokerage

Introduction:

ICICI securities is a recognized name in India which is part of ICICI Group, India’s most preferred financial service provider which offers both banking and financial services to its clients. It is the topmost banking based full-service stockbroking company and providing online retail trading and investment services with optimum client’s satisfaction since the past 2 decades.

The company is known for its incredible customer services with up to 35 Lakh clients worldwide. It includes various segments in trading and investment services such as:

  • Equity
    • Mutual Funds
    • IPO
    • Fixed Deposits
    • Bonds
    • Currency Trading
    • ETFs
    • Insurance
    • Non-convertible Debentures (NCDs)
    • Loans
    • eLocker
    • Derivative Trading

Also, the concept of 3 in 1 account is described here, in which the bank account, Demat account, and the trading account are included. It provides the most efficient ways to invest in the stock market or other financial instruments.

The ICICI Direct provides timely payments both in and out with worthwhile settlements and personal attention to every client.

            ICICI Direct trades in both BSE and NSE.

Why trade with ICICI Direct?

“ICICI Direct boosts of having an active client base of 8,32,393 – which is the highest in the country”. ICICI has an established brand name and reputation which is gained by years of hardships and offering incredible customer services. It can be helpful for all the types of investors such as:

  • Beginner trader: A beginner always has a fear of investing in the wrong place and needs proper guidance. Here, we provide him assistance via relationship managers who guides you on how to carry out your trades. And, of course, 3 in 1 account is the ‘Cherry on the Cake’ thing for a beginner trader. In some cases, we also provide virtual classrooms to some special clients who are completely unaware of shares and investment. Though, they are paid but provides enough knowledge to understand trading marketing.
  • Investor: If you are an experienced investor, then brokers would guide you through a wide range of investment options/products with its research material as a future reference.
  • Active trader: Active traders believe that profits are mostly made by short-term movements and capturing the current market trend. So, the broker offers them high-performance terminal application in the form of ICICI Trade Racer with both features and speed.
  • Features of ICICI Direct:
ICICI-Direct-trading

Clients prefer extra precautions and benefits from the company during investment. Here are some of the distinguishing features of the ICICI Direct which makes it more preferable as compared with its other competitors. Some of them are described below:

  • The 3 in 1 account offers great flexibility with a synchronous transaction between the bank account, demat account and, share broker account. It has a wide range of investment options available for both Beginner trader, Investor and an active trader as well. This makes investing a convenient and safe option for all types of investors.
    • A new technique which is known as “myGTC orders” is a salient feature provided by ICICI Direct. Here, GTC means Good Till Cancel, while using this feature when an investor share/buys order, then a share trader can specify a date till when the order will be valid. This feature is specifically useful and hassle-free for those who have a certain price in mind and do not want to miss an opportunity to buy/sell share when it reaches the desired price.
  • ICICI Direct Trading Platforms:

There are numerous ways to perform trading using Desktop, Laptop (Website), and mobile devices (mobile applications). There are certain trading platforms which are described below:

  • Share Trading Account (Website Based):

It is website based online share trading account by ICICI Direct which relates to buying and selling of stocks at BSE and NSE. This particular website allows Cash Trading, Margin Trading, MarginPlus Trading, Spot Trading, Buy Today Sell Tomorrow, IPO Investment, Mutual Fund Investment and much more. The platform has some salient features which are described here:

  • Live and streaming quotes
    • Facility to drag and drop.
    • Up to 5 watch lists at the same time.
    • Enabled alerts and notifications to users.

The ICICI Direct.com website is considered as the primary investment tool of ICICI Limited.


ICICI-Direct-trade-racer
  • Trade Racer (Trading Terminal):

It is the most potential trading platform for clients. It is an executable file which is installed on the system and it makes it easy for clients to carry out there trading from either laptop or desktop.

  • View the entire trending scripts on a single screen.
    • Easy for clients to recognize the rise or fall of different shares/stocks at the same time.

Trade Race Subscription Fee:

It is an executable and install-able file from ICICI Direct is free for the clients who give brokerage of more than ₹ 750 in a month. Whereas for others, ICICI charges ₹ 75 per month towards subscription for Trade Racer.


ICICI-Direct-app

ICICI Direct Mobile App:

It is an average performing mobile application which is used for trading purposes in India. It has some important features as given below:

  • ICICI Direct Investment Options and its Brokerage Charges:

Some of the brokerage charges are being listed below:

  • One time Trading Account Charges: ₹ 975
    • Trading Annual Maintenance charges: ₹ 0
    • One time Demat Account Opening Charges: ₹ 100
    • Demat Account Annual Maintenance Charges: ₹ 500 (includes 3 in 1 account)

ICICI Direct offers two types of brokerage plans to the clients which are described below:

  • I-Secure Plan (Flat Brokerage):

As the name suggests, if you are interested in secured and fixed brokerage, then this plan is suitable for you as an investor. It offers flat/fixed brokerage (in%) irrespective of the turnover value.

  • I-Saver Plan (Variable Brokerage):

This particular plan is completely based on trading volume,i.e, high brokerage for low volume trades and vice versa. It is suitable for such traders/investors who trade in high volume and can be benefited from the low brokerage.

ICICI Direct Cash/Prepaid Brokerage:

  1. Secure Plan:
    1. The minimum brokerage for transactions up to Rs. 6364 on stocks quoting more than Rs.10 is Rs. 35/- per trade or 2.5% of the trade value whichever is lower. Brokerage rates will be charged for trade value exceeding Rs. 6364
    1. Brokerage on stocks quoting up to Rs. 10 would be levied at Rs. 0.05 per share. The total brokerage on such trade would be higher of Rs. 0.05 per share or Rs. 35, subject to a maximum of Rs. 0.25 per share. All Statutory charges would be levied over and above the brokerage.
    1. All Systematic Equity Plan transactions would attract brokerage equivalent to Cash segment. The minimum brokerage for transactions up to Rs. 2727 is Rs 15 or 2.5% whichever is lower. All statuary charges would be levied over and above minimum brokerage. Brokerage rate mentioned above would be levied for trade value exceeding Rs. 2727
Total Eligible Turnover (Per calendar Quarter) Brokerage(%) Second Leg of Intraday Trades Effective Brokerage on Intraday Square off
Irrespective of turnover 0.55 Nil 0.275%
  • Saver Plan:
    • The minimum brokerage for transactions up to Rs.4667 on stocks quoting more than Rs.10 is Rs. 35/- per trade or 2.5% of the trade value whichever is lower. Brokerage rates will be charged for trade value exceeding Rs. 4667.
    • Brokerage on stocks quoting up to RS. 10 would be levied at Rs. 0.05 per share. The total brokerage on such trade would be higher of Rs. 0.05 per share or Rs. 35, subject to a maximum of Rs. 0.25 per share. All Statutory charges would be levied over and above the brokerage.
    • All Systematic Equity Plan transactions would attract brokerage equivalent to Cash segment. The minimum brokerage for transactions up to Rs 2000 is Rs 15 or 2.5% whichever is lower. All statutory charges would be levied over and above minimum brokerage. Brokerage rate mentioned above would be levied for trade value exceeding Rs. 2000.
Total Eligible Turnover (Per calendar Quarter) Brokerage(%) Second Leg of Intraday Trades Effective Brokerage on Intraday Square off
Above ₹ 5 Crores 0.25 Nil 0.125%
₹ 2 Crores to 5 Crores 0.30 Nil 0.150%
₹ 1 Crores to 2 Crores 0.35 Nil 0.175%
₹ 50 Lakhs to 1 Crore 0.45 Nil 0.225%
₹ 25 Lakhs to 50 Lakhs 0.55 Nil 0.275%
Less than ₹ 25 Lakhs 0.75 Nil 0.375%

ICICI Direct Future and Future Plus Brokerage

For Equity Futures Equity Future and Future Plus
Total Eligible Turnover per month Brokerage (%) Flat Brokerage on other leg of Intraday square off (per lot) Above ₹ 20 Crores 0.030 ₹ 25 ₹ 10 Crores to 20 Crores 0.035 ₹ 25 ₹ 5 Crores to 10 Crores 0.040 ₹ 25 Less than ₹ 5 Crores 0.050 ₹ 25

ICICI Direct Margin & Margin Plus Trading Brokerage

For I – Saver Plan For I – Secure Plan
Total Eligible Turnover per month Brokerage (%) Above ₹ 20 Crores 0.03 ₹ 10 Crores to 20 Crores 0.035 ₹ 5 Crores to 10 Crores 0.040 Less than ₹ 5 Crores 0.050

ICICI Direct Equity Options & Options Plus Brokerage

For I – Saver Plan For I – Secure Plan
Total Eligible Lots per month Flat Brokerage per contract lot (₹) Flat Brokerage on Second leg of Intraday square off (₹ per lot) Above 4800 35/- ₹ 25 2401- 4800 45/- ₹ 25 1201-2400 55/- ₹ 25 601-1200 65/- ₹ 25 301-600 75/- ₹ 25 51-300 85/- ₹ 25 01/01/50 95/- ₹ 25

ICICI Direct Currency Options Brokerage

For I – Saver Plan For I – Secure Plan
Total Eligible Lots per month Flat Brokerage per contract lot (₹) Brokerage on Second leg of Intraday square off (₹ per lot) Above 1500 10/- ₹ 10 601 – 1500 15/- ₹ 10 301 – 600 20/- ₹ 10 0 – 300 25/- ₹ 10

ICICI Depository Service Charges

This is applicable for Resident retail Customers and Corporate
Description of the charges Regular Account Basic Services Demat Account Account Opening NIL NIL Annual Maintenance Charges 700/- Holding Value Up to ₹ 50,000-NIL From ₹ 50,001-₹ 2,00,000 – ₹ 100 Above ₹ 2,00,000- Tariff of regular accounts. Buy–Market and Off -Market NIL NIL Sell-Market and Off-Market 1. Instruction submitted via the Internet 2. Instruction submitted via call centres 3. Instruction submitted at Branches 1. 0.04% of the value of securities (Min. ₹ 30 and Max. ₹ 25,000)   2. 0.04% of the value of securities (Min. ₹ 35 and Max. ₹ 25,000)   3. 0.04% of the value of securities (Min. ₹ 40 and Max. ₹ 25,000) 1. 0.06% of the value of securities (Min. ₹ 35 and Max. ₹ 25,000)   2. 0.06% of the value of securities (Min. ₹ 40 and Max. ₹ 25,000)   3. 0.06% of the value of securities (Min. ₹ 45 and Max. ₹ 25,000) Rejection/failure of Transfer Instruction for Delivery (TIFD) ₹ 30 ₹ 30 Extra Charges for processing of TIFDs submitted after the cut-off timing 1. Instruction submitted via Internet 2. Instruction submitted via call centres 3. Instruction submitted at Branches 1. NIL 2. NIL   3. ₹ 10 per ISIN 1. NIL 2. NIL   3. ₹ 10 per ISIN For each request form ₹ 50 ₹ 50 Extra for each certificate ₹ 3 ₹ 3 Rematerialization A fee of ₹ 25 for every hundred securities or part thereof subject to a maximum fee of ₹ 3,00,000; or a flat fee of ₹ 25 per certificate, whichever is higher. A fee of ₹ 25 for every hundred securities or part thereof subject to a maximum fee of ₹ 3,00,000; or a flat fee of ₹ 25 per certificate, whichever is higher. Reconversion of MF units ₹ 25 per instruction ₹ 25 per instruction Closure of Account NIL NIL 1. If, ICICI Bank is counter Party   2. If, ICICI Bank is not counter Party 1. 0.02% (Min. ₹ 35 and Max. ₹ 25,000)   2. 0.04% (Min. ₹ 45 and Max. 25,000) 1. 0.04% (Min. ₹ 60 and Max. ₹ 25,000)   2. 0.06% (Min. ₹ 60 and Max. 25,000) Additional Accounts Statement ₹ 20 ₹ 20

 NSDL Charges

Particulars Charges
Annual Maintenance Fee for Corporate Account ₹ 500 p.a.
Sell-Market and Off-Market ₹ 4.50 per debit instruction
Reconversion of MF units into SoA ₹ 10.00 per instruction
Redemption of MF units through Participants ₹ 4.50 per instruction
Remat A fee of ₹ 10 for every hundred securities or part thereof subject to a maximum fee of ₹ 5,00,000; or a flat fee of ₹ 10 per certificate, whichever is higher.
Pledge Creation ₹ 25 per instruction
  • ICICI Direct Research:

ICICI Direct provides its clients with the best research material and recommendable products. Each type of investor is offered the best services whether you are a beginner or an active trader.

  • Market Insights
    • Market Commentary
    • Special Reports
    • Market Outlook
      • Monthly Derivative Reports
      • Monthly MF Reports
    • Trading Recommendations
      • Derivative View
      • Daily Support regarding trading
    • Investment Recommendations
      • Equity Model Portfolio
      • Quarterly Review
      • Top picks/choices
    • IPO Reports
      • IPO Diary
      • Allotment procedure
  • ICICI Direct pros and cons:
    • Advantages of ICICI Direct:
      • It contains 3 in 1 Account, which integrates your banking, demat and broking account. ICICI is one of the giants in the online trading facility as all the accounts of ICICI are very well integrated and requires no manual interference.
      • It provides various types of platforms to the clients through which they can invest and manage their own demat and bank accounts through ICICI Direct.com. The money from selling stocks is directly available in ICICI bank account as soon as ICICI Direct receives it.
      • It provides investment options online in IPOs, Mutual Funds, GOI Bonds and also Postal savings.
      • Trading can be done in both BSE and NSE.
      • A limited number of complaints percentage registered at NSE as compared to its other competitors.
      • A generous step of providing Financial education at different levels for various investors and traders.
      • Offline assistance and hassle-free working environment at its different branches.
  • Disadvantages of ICICI Direct:
    • Brokerage charges are comparatively higher and not negotiable.
    • It does not support Community trading. You cannot trade with MCX and NCDEX using ICICI Trading account.
    • Many complex plans of investment create chaos for the clients to understand them.
    • Mobile app performance and design are mediocre.
    • It is not recommendable for small investors or beginners with no knowledge of the trading market.
  • Other relevant articles:
  • Complaints received by customers:

ICICI Direct has an active client base of 8,43,549 making it number 1 preference for stockbroking in India. It is also known for its incredible customer care services. The complaints which were received are also resolved within the given deadline. Here are some facts which prove the same:

  • The Year 2015: Registered complaints were 153 and all were resolved within the given time frame.
  • The Year 2016:  Registered complaints were 132 and all were resolved within the given time frame.
  • The Year 2017:  Registered complaints were 68 and it was able to solve 92.6% of complaints and the rest 7.4% remained unsolved.
  • The Year 2018:  Registered complaints were 112 and it was able to solve 92% of complaints and the rest 8% remained unsolved.

Comparison:

Frequently Asked Questions:

  • What is unique about ICICI Direct e-invest account?

Your ICICI Direct e-Invest account is more than a brokerage account. It offers you a unique 3-in-1 feature, which integrates your Brokerage, Bank and one or more Demat accounts. This means that you can buy and sell shares and forget about the hassles of settlements. Transfers of shares from/to your Demat account and transfer of money from/to your Bank account take place automatically with no paperwork. Online investing is just a click away and settlements is no longer a problem.

  • What is the 3-IN-1 concept?

ICICI Direct e-Invest account allows you to integrate your ICICI Direct Brokerage Account, your Bank account and one or more Demat accounts. Currently, the Demat Account has to be opened with ICICI Bank Ltd as the Depository Participant (DP) and the Bank Account has to be opened with ICICI Bank Ltd. as the Banker. You can choose the branch closest to you to open your bank account.

  • Can I have multiple Demat Accounts linked to e-invest account?

Yes, you can link multiple Demat accounts to your e-Invest accounts with a maximum of 5 accounts.

  • If I already have a Demat/Bank account with other Bank or Depository?

To avail of the advantage offered by the integration of the brokerage, Bank and the Demat account, all the three accounts will have to be opened with ICICI group.

  • Can I have multiple Bank accounts linked to my e-invest account?

No, as of now you can only link one Bank account to your e-Invest account.

  • Who is eligible for this service?

All resident Indians and non-residents (NRI) residing in Gulf Co-operation Council (GCC) countries of United Arab Emirates, Saudi Arabia, Bahrain, Kuwait, Oman, and Qatar are eligible to avail of this service.

  • How do I become an ICICI Direct customer?

You can open an ICICI Direct e-Invest account by filling a single application form. This form will help you open an ICICI Direct Brokerage Account along with a Bank Account and one or more Demat accounts as required.

  • How do I request a form?

You can request our representative to visit you by registering online through our website. You could also visit any of the following ICICI Bank Branches/Centres, where our trained personnel help you in becoming ICICI Direct e-Invest customer. Alternatively, you can request us for a form by sending us an e-mail at helpdesk@ICICI Direct.com to complete the initial account opening formalities.

Contact ICICI and Offices/ Branch Names:

The link given below directs you to the Contact and Branch locator Page in which information regarding Branch offices addresses across India are being located with contact information.

https://secure.icicidirect.com/IDirectTrading/Trading/EduLead.aspx

Read more:
Zerodha – 2019 Brokerage Charges & Trading Platforms
Upstox – 2019 Brokerage Charges & Trading Platform
Aditya Birla Stock Trading – 2019 Brokerage Charges & Trading Platforms
Angel Broking – 2019 Brokerage Charges & Trading Platforms