BlueStone Jewellery IPO
BlueStone Jewellery IPO
Overview
BlueStone Jewellery IPO is a book build issue of ₹1,540.65 crores. The issue is a combination of fresh issue of 1.59 crore shares aggregating to ₹820.00 crores and offer for sale of 1.39 crore shares aggregating to ₹720.65 crores. BlueStone Jewellery IPO opens for subscription on Aug 11, 2025 and closes on Aug 13, 2025. The allotment for the BlueStone Jewellery IPO is expected to be finalized on Aug 14, 2025. BlueStone Jewellery IPO will list on BSE, NSE with a tentative listing date fixed as Aug 19, 2025. BlueStone Jewellery IPO price band is set at ₹492.00 to ₹517.00 per share . The lot size for an application is 29. The minimum amount of investment required by an retail is ₹14,268 (29 shares). The lot size investment for sNII is 14 lots (406 shares), amounting to ₹2,09,902, and for bNII, it is 67 lots (1,943 shares), amounting to ₹10,04,531.
Total Shares
2,97,99,798
Issue Size
₹1,540.65 Cr
Price Band
₹492 – ₹517
Lot Size
29 shares
Min. Investment
₹14,993
Max. Investment
₹1,94,909
Open Date
11 Aug, 2025
Close Date
13 Aug, 2025
Allotment
14 Aug, 2025
Listing
19 Aug, 2025
Max. Investment
₹1,94,909
Announced
11 Aug, 2025
Opening Date
11 Aug, 2025
Closing Date
13 Aug, 2025
Basis of Allotment
14 Aug, 2025
Initiation of Refunds
18 Aug, 2025
Credit of Shares
18 Aug, 2025
Listing Date
19 Aug, 2025
Live GMP
Est. Listing: ₹519
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About BlueStone Jewellery IPO
BlueStone Jewellery and Lifestyle Limited manufactures and provides diamond, gold, platinum and studded jewellery under our flagship brand, BlueStone. The company has a pan-India presence with 275 stores across 117 cities in 26 States and Union Territories in India, as of March 31, 2025, servicing over 12,600 PIN codes across India.
As of March 31, 2025, the company's network of stores comprised 200 company-owned stores (“Company Stores”) and 75 franchisee stores (“Franchisee Store
BlueStone Jewellery IPO Share Price
Issue Breakdown
Shareholding
Dilution: 11.7% increase in shares
BlueStone Jewellery IPO Promoters Holding
BlueStone Jewellery IPO Financial Health
BlueStone Jewellery & Lifestyle Ltd.'s revenue increased by 40% and profit after tax (PAT) dropped by 56% between the financial year ending with March 31, 2025 and March 31, 2024.
BlueStone Jewellery IPO Lot Size
Investors can bid for a minimum of 29 shares and in multiples thereof. The following table depicts the minimum and maximum investment by Individual Investors (Retail) and HNI in terms of shares and amount.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 29 | ₹14,993 |
| Retail (Max) | 13 | 377 | ₹1,94,909 |
| S-HNI (Min) | 14 | 406 | ₹2,09,902 |
| S-HNI (Max) | 66 | 1914 | ₹9,89,538 |
| B-HNI (Min) | 67 | 1943 | ₹10,04,531 |
(All values in CR)
BlueStone Jewellery IPO Valuations
The market capitalization of BlueStone Jewellery IPO is ₹7823.26 Cr. KPI as of Mon, Mar 31, 2025.
| Metric | Value |
|---|---|
| ROE | -34.53 |
| ROCE | -3.67 |
| Debt/Equity | 0.80 |
| RoNW | -24.45 |
| PAT Margin | -12.53 |
| EBITDA Margin | 4.13 |
| Price to Book Value | 2.01 |
(All values in CR)
BlueStone Jewellery IPO Strength & Risk
BlueStone Jewellery IPO Strength:
Second-largest digital-first omni-channel jewellery brand in India
Strong omni-channel presence with 275+ stores across 117 cities.
In-house manufacturing and 8,000+ unique jewellery designs.
Revenue grew from ₹771 Cr (FY23) to ₹1,770 Cr (FY25).
Gross margin improved to 40.4% in FY24.
AI/ML-based merchandising driving customer retention (40% repeat buyers).
Backed by marquee investors (Accel, Peak XV, Hero, Iron Pillar).
Founders hold 17–18% stake, showing promoter confidence.
Strong brand visibility in online + offline retail segment.
BlueStone Jewellery IPO Risk:
Company is still loss-making (₹221 Cr loss in FY25).
High inventory levels (₹1,652 Cr) pose liquidity risk.
Low customer loyalty beyond 40% repeat rate.
Dependence on volatile gold and gemstone prices.
Brand value sensitive to customer experience and online reviews.
Promoter shares are pledged—risk of lender invocation.
Regulatory lapses reported in past secretarial compliance.
Strong competition from Titan (Tanishq), Kalyan, CaratLane.
Product misalignment with fashion trends may lead to excess inventory.
BlueStone Jewellery IPO Subscriptions Status
BlueStone Jewellery IPO subscribed 2.72 times. The public issue subscribed 1.38 times in the retail category, 4.25 times in QIB (Ex Anchor), and 0.57 times in the NII category by August 13, 2025 5:04:33 PM (Day 3).
| Investor Category | Subscription (times) | Shares Offered | Shares bid for | Total Amount (Rs Cr.) |
|---|---|---|---|---|
| Anchor | 1.00 | 1,34,09,910 | 1,34,09,910 | 693.292 |
| QIB (Ex Anchor) | 4.25 | 89,39,939 | 3,79,61,783 | 1 |
| Non-Institutional Buyers | 0.57 | 44,69,970 | 25,32,947 | 130.953 |
| bNII (bids above ₹10L) | 0.68 | 29,79,980 | 20,32,813 | 105.096 |
| sNII (bids below ₹10L) | 0.34 | 14,89,990 | 5,00,134 | 25.857 |
| Retail | 1.38 | 29,79,980 | 41,24,873 | 213.256 |
| Total | 2.72 | 1,63,89,889 | 4,46,19,603 | 2 |
BlueStone Jewellery IPO GMP
BlueStone Jewellery IPO last GMP is ₹2, last updated Aug 14th 2025 04:59 PM. With the price band of 517.00, BlueStone Jewellery IPO's estimated listing price is ₹519 (cap price + today's GMP).The expected percentage gain/loss per share is 0.39%. We update GMP on a daily basis and based on last 10 sessions grey market activities, the current GMP (₹2) is showing signals towards the lower side. The lowest GMP is ₹0.00, while the highest GMP is ₹35.00. Stay with us to know the daily price trend of BlueStone Jewellery IPO GMP with expected listing price.
Last updated 14 Aug, 2025 · Source: aggregated grey-market dealers
| Date | IPO Price | GMP | Sub2 Sauda | Est. Listing | Est. Profit | Updated |
|---|---|---|---|---|---|---|
| 14 Aug, 2025 | 517 | ₹2▲ | - | ₹519 (0.39%) | 58 | 14 Aug, 2025 |
| 13 Aug, 2025 | 517 | ₹0▼ | - | ₹517 (0.00%) | - | 13 Aug, 2025 |
| 12 Aug, 2025 | 517 | ₹2.5▼ | 100/1400 | ₹519.5 (0.48%) | 72.5 | 12 Aug, 2025 |
| 10 Aug, 2025 | 517 | ₹9 | 200/2800 | ₹526 (1.74%) | 261 | 10 Aug, 2025 |
| 11 Aug, 2025 | 517 | ₹9▼ | 200/2800 | ₹526 (1.74%) | 261 | 11 Aug, 2025 |
| 09 Aug, 2025 | 517 | ₹16 | 400/5600 | ₹533 (3.09%) | 464 | 09 Aug, 2025 |
| 08 Aug, 2025 | 517 | ₹16 | 400/5600 | ₹533 (3.09%) | 464 | 08 Aug, 2025 |
| 07 Aug, 2025 | 517 | ₹16▼ | 400/5600 | ₹533 (3.09%) | 464 | 07 Aug, 2025 |
| 06 Aug, 2025 | 517 | ₹35▲ | 800/11200 | ₹552 (6.77%) | 1015 | 06 Aug, 2025 |
| 05 Aug, 2025 | 0 | ₹0 | - | ₹ (%) | - | 05 Aug, 2025 |
Disclaimer: GMP is an unofficial signal from grey-market dealers and is not regulated by SEBI. Use it alongside subscription data and other research for informed decision-making.
How to Apply for BlueStone Jewellery IPO
Login to Your Trading App
Open Zerodha, Upstox, Groww, Angel One, or any brokerage app.
Go to IPO Section
Find BlueStone Jewellery IPO under the IPO section. Select it and enter your bid details — choose lot size and price (cut-off price recommended).
Enter UPI ID and Submit
Provide your UPI ID linked to your bank account and submit the application.
Approve Mandate on UPI App
Open your UPI app (Google Pay, PhonePe, Paytm, BHIM) and approve the IPO payment request.
Application Confirmed
Your funds will be blocked in your account until the IPO allotment process is completed.