Purple United Sales Limited

1. Experienced Promoters having deep domain knowledge to scale up the business.

2. Diversified Clientele.

3. Management team having established track records.

4. Established track record of successfully opening retail stores.

5. Efficient business model with track record of delivering financial growth.

6. Focus on design-led product innovation.

1. Our business from retail outlet is concentrated in the National Capital Region (NCR) only. As of March 31, 2024, revenue from National Capital Region (NCR) constitute Rs.920.21 Lakhs i.e. 12.25% of our revenue for March 31, 2024. Any adverse impact in this region may adversely affect our business, results of operations and financial condition.

2. Our proposed expansion plans relating to the opening of new stores are subject to the risk of unanticipated delays in implementation and cost overruns.

3. Our business requires significant working capital, necessitating substantial financing. If we are unable to secure additional debt or equity financing on favourable terms, it may lead to increased interest costs, restrictive covenants, or equity dilution, adversely impacting our financial performance, operations, and the market price of our Equity Shares.

4. There are certain discrepancies and non-compliances noticed in some of our financial reporting and/or records relating to filing or returns and deposit of statutory dues with the taxation and other statutory authorities.

5. Our Company has delayed in complying with certain statutory provisions under various laws. Such delayed compliance /lapses may attract certain penalties.

6. Our Company requires significant amounts of working capital for a continued growth. Our inability to meet our working capital requirements may have an adverse effect on our results of operations.

7. We have not made any alternate arrangements for meeting our capital requirements for the Objects of the Issue. Further we have not identified any alternate source of financing the ¤bjects of the Issue'. Any shortfall in raising / meeting the same could adversely affect our growth plans, operations and financial performance.

8. Our Directors and Promoters are not involved and may in the future, be involved in certain legal proceedings, which, if determined adversely, may adversely affect our business and financial condition.

9. We are dependent upon the experience and skill of our management team (including promoters) and a number of KMPs and senior management personnel. If we are unable to attract or retain such qualified personnel, this could adversely affect our business, results of operations and financial condition.

10. We operate in an extremely competitive industry and failure to successfully compete could result in loss of one or more of our significant customers and may adversely affect our business.