Kalyan Jewellers Cracks 14%, Hits 19-Month Low — What’s Driving the Relentless Selling?

Kalyan Jewellers Cracks 14%, Hits 19-Month Low — What’s Driving the Relentless Selling
Kalyan Jewellers Cracks 14%, Hits 19-Month Low — What’s Driving the Relentless Selling
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7 Min Read

Kalyan Jewellers crashes to 19-month low — is this brutal sell-off a warning sign or a contrarian opportunity?

Shares of Kalyan Jewellers India Ltd witnessed heavy selling pressure on January 21, plunging nearly 14 percent to hit a 19-month low of ₹389.1. The stock has now extended its decline to about 25 percent over the last nine trading sessions, making it one of the steepest fallers in the broader market during the current correction.

The stock has emerged as the top loser on the Nifty 500 index, which itself was down around 0.6 percent on the day, highlighting the extent of stock-specific pressure on Kalyan Jewellers.

The sharp decline has also placed Kalyan Jewellers among the 11 F&O stocks that hit fresh 52-week lows as the broader market sell-off stretched into its third consecutive session.

Heavy volumes signal panic selling and aggressive unwinding

One of the most telling indicators of the stress in the stock has been the spike in trading activity. More than 22 million shares of Kalyan Jewellers had changed hands during the session, which is nearly seven times its 30-day average volume.

Such a volume spike during a steep price decline typically reflects:

  • Panic selling by retail investors

  • Forced unwinding of leveraged positions

  • Aggressive short selling by traders

  • Stop-loss triggers across delivery and F&O positions

This kind of price-volume action suggests that the selling pressure is not just sentiment-driven but is being mechanically accelerated by market positioning.

Also Read : Gold, Silver ETFs Hit Record Highs After 8% Surge — Is the Rally Just Getting Started?

Here’s what happened today and why traders reacted

The fall in Kalyan Jewellers stock did not happen in isolation. It came amid a broader risk-off environment in Indian equities, where benchmark indices extended losses for the third straight session.

However, what made traders particularly cautious on Kalyan Jewellers was the stock’s continued relative underperformance compared to the broader market. While frontline indices were down marginally, Kalyan Jewellers saw a double-digit percentage cut, signalling aggressive stock-specific exit rather than general market weakness.

For short-term traders, the breach of multiple technical support levels triggered:

  • Fresh short positions

  • Stop-loss selling by long holders

  • Algo-driven momentum selling

This explains why the stock has now declined nearly 36.7 percent in 2025 so far, significantly underperforming both the Nifty and the broader consumer discretionary space.

What this fall means for overall market sentiment

Kalyan Jewellers’ sharp correction also reflects broader caution toward discretionary consumption stocks, especially those dependent on consumer sentiment, rural demand and festive-led buying.

Jewellery stocks tend to be sensitive to:

  • Consumer spending confidence

  • Gold price volatility

  • Interest rate expectations

  • Broader market risk appetite

When risk appetite deteriorates across markets, traders often reduce exposure to mid-cap discretionary names first, which can exaggerate the downside move.

The stock’s inclusion among F&O counters hitting 52-week lows also adds to the psychological pressure, as many institutional and derivative traders avoid stocks making fresh lows due to negative momentum bias.

What impact this move has on investor portfolios

For investors holding Kalyan Jewellers, the recent fall can be uncomfortable both financially and psychologically. A 25 percent decline in nine sessions can materially impact portfolio value, especially for those with concentrated exposure.

This move impacts portfolios in several ways:

  • Erosion of short-term capital

  • Increase in volatility of overall portfolio

  • Higher emotional stress leading to impulsive decisions

  • Potential impact on margin positions for leveraged investors

For long-term investors, however, the situation requires analysis rather than reaction. Sharp falls often blur the line between price damage and fundamental damage, and the two are not always the same.

What traders are watching next in Kalyan Jewellers stock

From a trading perspective, the stock is now firmly in a bearish momentum zone. When stocks make new 52-week lows with heavy volumes, most short-term participants avoid attempting bottom-fishing.

Traders are typically watching:

  • Whether volumes begin to dry up after panic selling

  • Whether the stock forms a base near current levels

  • Whether broader market sentiment stabilises

  • Whether short covering emerges after exhaustion selling

Until signs of stabilisation appear, volatility is likely to remain elevated.

What long-term investors should evaluate before taking any decision

While price action looks weak, disciplined investors focus on process rather than panic. A stock falling sharply does not automatically make it cheap, and a stock recovering slightly does not automatically make it safe.

Investors need to assess:

  • Whether business fundamentals remain intact

  • Whether earnings visibility has materially changed

  • Whether the valuation now reflects pessimism

  • Whether portfolio exposure is appropriately diversified

Blindly averaging during a momentum-driven fall can be risky, but ignoring the stock altogether during extreme pessimism can also mean missing long-term opportunity.

Why this stock will remain on market radar in the coming sessions

Given its sharp fall, heavy volumes, and F&O activity, Kalyan Jewellers is now firmly on the radar of:

  • Intraday traders

  • Momentum-based traders

  • Derivatives participants

  • Long-term investors tracking potential value zones

Stocks that see extreme moves often attract heightened attention, making upcoming sessions crucial for determining whether the decline is nearing exhaustion or whether further downside remains.

The bottom line for traders and investors

Kalyan Jewellers’ nearly 14 percent single-day fall and 25 percent decline over nine sessions is a clear reflection of how quickly sentiment can turn against a stock when momentum breaks.

For traders, this remains a high-risk, high-volatility counter best approached with strict risk management. For investors, the phase calls for calm evaluation rather than emotional decisions.

As markets remain volatile and risk appetite fragile, stocks showing sharp underperformance will continue to test investor patience — but they also tend to offer the most important lessons in discipline, timing and conviction.

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Sourabh loves writing about finance and market news. He has a good understanding of IPOs and enjoys covering the latest updates from the stock market. His goal is to share useful and easy-to-read news that helps readers stay informed.

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