{"id":12771,"date":"2025-07-30T12:13:46","date_gmt":"2025-07-30T06:43:46","guid":{"rendered":"https:\/\/trending.niftytrader.in\/?p=12771"},"modified":"2025-07-30T12:18:36","modified_gmt":"2025-07-30T06:48:36","slug":"smartphone-market-q2-2024-growth-apple-leads","status":"publish","type":"post","link":"https:\/\/www.niftytrader.in\/markets\/smartphone-market-q2-2024-growth-apple-leads\/","title":{"rendered":"Indian Smartphone Market Sees 18% Growth in Q2; Apple Tops Shipments"},"content":{"rendered":"<p data-start=\"595\" data-end=\"945\">India\u2019s smartphone market saw a strong recovery in the April\u2013June 2024 quarter, growing 18% in value and 8% in volume year-on-year, according to Counterpoint Research. This marks the best-ever second quarter in value terms for the industry, supported by new product launches, better consumer sentiment, and attractive financing schemes.<\/p>\n<h2 data-start=\"952\" data-end=\"1003\">Apple Records Best-Ever Q2 Shipments in India<\/h2>\n<p data-start=\"1005\" data-end=\"1280\">Apple\u2019s iPhone 16 emerged as the most-shipped smartphone, aided by extended EMIs, retail promotions, and smoother channel execution. The brand posted its best-ever second-quarter shipments in India, reinforcing its growing presence in the ultra-premium segment.<\/p>\n<h2 data-start=\"1287\" data-end=\"1331\">Macroeconomic Tailwinds Boost Spending<\/h2>\n<p data-start=\"1333\" data-end=\"1556\">Analysts attribute the strong market rebound to improved macroeconomic conditions, such as lower inflation, repo rate cuts, and tax relief measures, which helped lift consumer sentiment and discretionary spending.<\/p>\n<blockquote data-start=\"1558\" data-end=\"1747\">\n<p data-start=\"1560\" data-end=\"1747\">&#8220;The market recovery was supported by an improved macroeconomic environment that lifted consumer sentiment and discretionary spending,&#8221; said Prachir Singh, Senior Analyst at Counterpoint.<\/p>\n<\/blockquote>\n<p data-start=\"1560\" data-end=\"1747\"><span data-teams=\"true\"><strong>Recommended <\/strong><\/span><strong>Read<\/strong>:<a href=\"https:\/\/www.niftytrader.in\/content\/jane-street-sebi-response-extension-request\/\"> Jane Street Requests Extension to Respond to SEBI Interim Order<\/a><\/p>\n<h2 data-start=\"1754\" data-end=\"1795\">Ultra-Premium Segment Soars 37% YoY<\/h2>\n<p data-start=\"1797\" data-end=\"2122\">The ultra-premium segment (above \u20b945,000) was the fastest-growing price tier, rising 37% year-on-year. Brands like Apple, Samsung, and OnePlus pushed growth through trade-in offers, no-cost EMIs, and limited-time discounts. This also led to a record-high average selling price (ASP) for the quarter.<\/p>\n<h3 data-start=\"2129\" data-end=\"2163\">Brand Performance Highlights<\/h3>\n<ul data-start=\"2165\" data-end=\"2894\">\n<li data-start=\"2165\" data-end=\"2298\">\n<p data-start=\"2167\" data-end=\"2298\">Vivo (excluding iQOO) posted 23% growth, driven by strong demand in the \u20b910,000\u2013\u20b915,000 range for its Y and T series.<\/p>\n<\/li>\n<li data-start=\"2299\" data-end=\"2405\">\n<p data-start=\"2301\" data-end=\"2405\">Samsung remained the second-largest brand, boosted by summer offers on its A and S series.<\/p>\n<\/li>\n<li data-start=\"2406\" data-end=\"2538\">\n<p data-start=\"2408\" data-end=\"2538\">Oppo (excluding OnePlus) claimed the third spot, backed by refreshed A5 and K series and strong offline performance.<\/p>\n<\/li>\n<li data-start=\"2539\" data-end=\"2683\">\n<p data-start=\"2541\" data-end=\"2683\">Nothing grew 146%, remaining the fastest-growing brand for the sixth consecutive quarter, helped by the CMF Phone 2 Pro.<\/p>\n<\/li>\n<li data-start=\"2684\" data-end=\"2773\">\n<p data-start=\"2686\" data-end=\"2773\">Motorola saw an 86% shipment increase, led by strong demand in smaller towns.<\/p>\n<\/li>\n<li data-start=\"2774\" data-end=\"2894\">\n<p data-start=\"2776\" data-end=\"2894\">Lava led the sub-\u20b910,000 segment with 156% growth, supported by affordable pricing and clean Android UI.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2901\" data-end=\"2933\">Chipset and Premium Trends<\/h3>\n<ul data-start=\"2935\" data-end=\"3285\">\n<li data-start=\"2935\" data-end=\"3063\">\n<p data-start=\"2937\" data-end=\"3063\">MediaTek retained the lead with 47% market share, followed by Qualcomm at 31%, which saw 28% growth YoY.<\/p>\n<\/li>\n<li data-start=\"3064\" data-end=\"3169\">\n<p data-start=\"3066\" data-end=\"3169\">OnePlus grew 75% in the ultra-premium space, powered by the OnePlus 13, 13R, and 13s.<\/p>\n<\/li>\n<li data-start=\"3170\" data-end=\"3285\">\n<p data-start=\"3172\" data-end=\"3285\">Realme debuted in the high-end space with its GT 7 Pro Dream Edition, targeting younger premium buyers.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"3292\" data-end=\"3308\">Quick Take<\/h2>\n<p data-start=\"3310\" data-end=\"3624\">Q2 2024 showcased a broad-based market revival, driven by favorable economic conditions, aggressive promotions, and a widening premium base. Apple\u2019s performance, combined with rapid growth in offline expansion across brands, sets the stage for sustained momentum in the upcoming festive quarters.<\/p>\n<p data-start=\"3310\" data-end=\"3624\"><span data-teams=\"true\"><i>Click here to explore other: <a href=\"https:\/\/www.niftytrader.in\/\">Nifty 50<\/a>\u00a0<\/i><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s smartphone market saw a strong recovery in the April\u2013June 2024 quarter, growing 18% in value and 8% in volume year-on-year, according to Counterpoint Research. This marks the best-ever second quarter in value terms for the industry, supported by new product launches, better consumer sentiment, and attractive financing schemes. Apple Records Best-Ever Q2 Shipments in [&hellip;]<\/p>\n","protected":false},"author":7,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1365],"tags":[],"ppma_author":[1384],"class_list":{"0":"post-12771","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-news"}," _eael_post_view_count":0,"authors":[{"term_id":1384,"user_id":7,"is_guest":0,"slug":"jitesh-kanwariya","display_name":"Jitesh Kanwariya","avatar_url":{"url":"https:\/\/trending.niftytrader.in\/wp-content\/uploads\/2025\/08\/Jitesh-Kanwriya.jpeg","url2x":"https:\/\/trending.niftytrader.in\/wp-content\/uploads\/2025\/08\/Jitesh-Kanwriya.jpeg"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":""}],"_links":{"self":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/12771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/comments?post=12771"}],"version-history":[{"count":4,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/12771\/revisions"}],"predecessor-version":[{"id":12784,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/12771\/revisions\/12784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/media\/12776"}],"wp:attachment":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/media?parent=12771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/categories?post=12771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/tags?post=12771"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/ppma_author?post=12771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}