This festive season, tier 2 and 3 towns are witnessing a major shopping boom. Buyers are upgrading their purchases, opting for large-screen televisions, water purifiers, dishwashers, washing machines, and premium fashion wear, according to industry executives.<\/p>\n
Recent GST cuts and promotional offers have played a key role in boosting demand. Shoppers in smaller towns are now investing in higher-value products, moving beyond entry-level options and embracing premium choices.<\/p>\n
A report by Unicommerce, an e-commerce enablement platform, shows that smaller towns accounted for around 58 percent of transactions in the first \u201cfestive week.\u201d While metros and tier 2 cities recorded a 22 percent increase in order volumes from September 22-29, tier 2 and 3 towns together saw a 20 percent growth year-on-year.<\/p>\n
Until recently, rural and tier 3\/4 markets mainly bought entry-level 32-inch TVs. Now, following GST cuts, the entry point has shifted to 40 and 43-inch models, while 55-inch TVs are also seeing strong demand, said Avneet Singh Marwah, CEO of SPPL, licensee for Kodak and Blaupunkt.<\/p>\n
\u201cWith television penetration already above 85 percent, the share of first-time buyers is declining, and upgrading to bigger screens is the new trend,\u201d he added.<\/p>\n
Godrej Appliances also reported strong demand. Kamal Nandi, business head & EVP, said non-metro markets grew nearly 30 percent during Navratri, while metro cities recorded a 12 percent increase. The trend is seen across air conditioners, washing machines, and other home appliances.<\/p>\n
Also Read: Tata Trusts in the Spotlight: Governance Clash Intensifies<\/a><\/p>\n Washing machines recorded over 30 percent growth across both metro and non-metro segments. Advanced water purifiers are also gaining popularity, especially in tier 2 and 3 towns.<\/p>\n Anurag Kumar, Chief Growth Officer at Eureka Forbes, said that multi-stage RO+UV purifiers, hot & ambient models, and stainless steel tank-based systems are selling fast in smaller towns. The Jal Jeevan Mission, which expands tap-water access, is expected to further increase demand for purifiers in rural and semi-urban areas.<\/p>\n According to Philip Xia, General Manager at TCL India, sales in early October likely increased further as employees received salaries in late September, keeping the festive momentum strong.<\/p>\n Fashion brands are seeing a revival of demand in smaller towns this season. Amazon reported that 65 percent of orders and 85 percent of new customers come from beyond metros, with premiumisation emerging as a key trend.<\/p>\n Sidharth Bindra, MD of BIBA, said that tier 2 and 3 cities are embracing premium fashion, with collections like BIBA Reds generating strong appeal.<\/p>\n Luxury fashion platforms are witnessing even sharper growth. Culture Circle reported a 340 percent increase in orders from tier 2 and 3 cities, led by Jaipur, Lucknow, Indore, Chandigarh, and Kochi. Premium sneakers like Air Jordans and Yeezys, perfumes, and other high-ticket items drove most of the sales.<\/p>\n \u201cThe festive season has been phenomenal, with tier 2 and 3 towns emerging as our fastest-growing markets,\u201d said Devansh Jain Nawal, CEO & Co-Founder of Culture Circle.<\/p>\n This festive season has highlighted a shift in consumption patterns. Tier 2 and 3 towns are no longer just price-sensitive markets; shoppers here are upgrading to larger TVs, advanced appliances, and premium fashion, spurred by GST cuts and attractive festive deals.<\/p>\n E-commerce platforms and brands are increasingly focusing on smaller towns, recognising that they now contribute significantly to overall sales and growth.<\/p>\n With premium products becoming more accessible across Bharat, the trend of upgrading over first-time buying is set to continue in the coming years, shaping festive shopping trends across India.<\/p>\n FII DII Data<\/a> This festive season, tier 2 and 3 towns are witnessing a major shopping boom. Buyers are upgrading their purchases, opting for large-screen televisions, water purifiers, dishwashers, washing machines, and premium fashion wear, according to industry executives. Recent GST cuts and promotional offers have played a key role in boosting demand. Shoppers in smaller towns are […]<\/p>\n","protected":false},"author":6,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1370],"tags":[],"ppma_author":[1383],"class_list":{"0":"post-15082","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-finance-economy-blog"}," _eael_post_view_count":0,"authors":[{"term_id":1383,"user_id":6,"is_guest":0,"slug":"pradeep","display_name":"Pradeep Sangatramani","avatar_url":{"url":"https:\/\/trending.niftytrader.in\/wp-content\/uploads\/2025\/09\/Pradeep-Sangatramni.jpeg","url2x":"https:\/\/trending.niftytrader.in\/wp-content\/uploads\/2025\/09\/Pradeep-Sangatramni.jpeg"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":""}],"_links":{"self":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/15082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/comments?post=15082"}],"version-history":[{"count":1,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/15082\/revisions"}],"predecessor-version":[{"id":15084,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/15082\/revisions\/15084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/media\/15083"}],"wp:attachment":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/media?parent=15082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/categories?post=15082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/tags?post=15082"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/ppma_author?post=15082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Washing Machines and Water Purifiers in Demand<\/strong><\/h2>\n
Premium Fashion Gains Popularity<\/strong><\/h3>\n
Conclusion: Smaller Towns Are Driving Premiumisation<\/strong><\/h3>\n
Click here to explore:<\/h3>\n
\nIPO<\/a>
\nBSE Sensex<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"