{"id":22147,"date":"2026-02-27T15:59:50","date_gmt":"2026-02-27T10:29:50","guid":{"rendered":"https:\/\/trending.niftytrader.in\/?p=22147"},"modified":"2026-02-27T22:05:51","modified_gmt":"2026-02-27T16:35:51","slug":"global-smartphone-shipments-plunge-2026-memory-crisis","status":"publish","type":"post","link":"https:\/\/www.niftytrader.in\/markets\/global-smartphone-shipments-plunge-2026-memory-crisis\/","title":{"rendered":"Smartphone Shipments to Plunge ~12.4% in 2026\u2014Memory Crunch Triggers Worst Drop in a Decade"},"content":{"rendered":"<p data-start=\"344\" data-end=\"841\"><strong data-start=\"344\" data-end=\"383\">Feb 27, 2026 \u2014 Tech and Markets Desk.<\/strong> Global tech markets opened sharply weaker after new data revealed a third consecutive quarterly drop in worldwide smartphone shipments, signaling a looming memory-chip demand slowdown. Semiconductors and tech hardware sectors underperformed overnight as traders reassessed earnings prospects, supply-chain vulnerabilities, and market risk heading into 2026, highlighting potential pressure on both OEMs and memory suppliers.<\/p>\n<h2 data-start=\"848\" data-end=\"895\">Core Market Signals \u2014 What the Data Says<\/h2>\n<ul data-start=\"896\" data-end=\"1483\">\n<li data-start=\"896\" data-end=\"992\">\n<p data-start=\"898\" data-end=\"992\"><strong data-start=\"898\" data-end=\"926\">Global shipment decline:<\/strong> ~12.4% in 2026 to <strong data-start=\"945\" data-end=\"970\">sub\u20111.1\u202fbillion units<\/strong> \u2014 worst since 2013.<\/p>\n<\/li>\n<li data-start=\"993\" data-end=\"1090\">\n<p data-start=\"995\" data-end=\"1090\"><strong data-start=\"995\" data-end=\"1019\">Memory prices spike:<\/strong> LPDDR segments up <strong data-start=\"1038\" data-end=\"1058\">~3\u00d7 year-on-year<\/strong>, intensifying cost pressures.<\/p>\n<\/li>\n<li data-start=\"1091\" data-end=\"1209\">\n<p data-start=\"1093\" data-end=\"1209\"><strong data-start=\"1093\" data-end=\"1121\">Premium vs. budget split:<\/strong> Flagship segments may grow slightly, but entry-level shipments could <strong data-start=\"1191\" data-end=\"1206\">shrink &gt;20%<\/strong>.<\/p>\n<\/li>\n<li data-start=\"1210\" data-end=\"1314\">\n<p data-start=\"1212\" data-end=\"1314\"><strong data-start=\"1212\" data-end=\"1240\">Emerging markets impact:<\/strong> Middle East &amp; Africa down ~19%, Latin America &amp; Asia-Pacific down ~14%.<\/p>\n<\/li>\n<li data-start=\"1315\" data-end=\"1483\">\n<p data-start=\"1317\" data-end=\"1483\"><strong data-start=\"1317\" data-end=\"1340\">Market implication:<\/strong> Premium leaders like Apple and Samsung are better insulated; smaller OEMs face <strong data-start=\"1420\" data-end=\"1480\">margin compression, slower upgrades, and potential exits<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"1490\" data-end=\"1525\">Trader-Grade Interpretations<\/h2>\n<ol data-start=\"1526\" data-end=\"2399\">\n<li data-start=\"1526\" data-end=\"1740\">\n<p data-start=\"1529\" data-end=\"1740\"><strong data-start=\"1529\" data-end=\"1571\">Pricing Pressure \u2192 ASP Up, Volume Down<\/strong><br data-start=\"1571\" data-end=\"1574\" \/>OEMs are expected to pass memory cost inflation to buyers, creating a rare <strong data-start=\"1652\" data-end=\"1676\">volume-to-value tilt<\/strong> that could boost hardware revenues even as shipments decline.<\/p>\n<\/li>\n<li data-start=\"1742\" data-end=\"2003\">\n<p data-start=\"1745\" data-end=\"2003\"><strong data-start=\"1745\" data-end=\"1795\">Component Supply Chain Fragility = Market Risk<\/strong><br data-start=\"1795\" data-end=\"1798\" \/>DRAM and memory shortages highlight <strong data-start=\"1837\" data-end=\"1865\">acute concentration risk<\/strong>, with memory-linked equities likely to <strong data-start=\"1905\" data-end=\"1941\">lead or lag broader tech indices<\/strong> depending on AI\/data center demand and new capacity timing.<\/p>\n<\/li>\n<li data-start=\"2005\" data-end=\"2202\">\n<p data-start=\"2008\" data-end=\"2052\"><strong data-start=\"2008\" data-end=\"2050\">OEM Tier Divergence \u2014 Winners &amp; Losers<\/strong><\/p>\n<ul data-start=\"2056\" data-end=\"2202\">\n<li data-start=\"2056\" data-end=\"2109\">\n<p data-start=\"2058\" data-end=\"2109\"><strong data-start=\"2058\" data-end=\"2070\">Winners:<\/strong> Premium brands with supply leverage.<\/p>\n<\/li>\n<li data-start=\"2113\" data-end=\"2202\">\n<p data-start=\"2115\" data-end=\"2202\"><strong data-start=\"2115\" data-end=\"2126\">Losers:<\/strong> Value-segment OEMs under cost pressure, potential consolidation expected.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"2204\" data-end=\"2399\">\n<p data-start=\"2207\" data-end=\"2399\"><strong data-start=\"2207\" data-end=\"2250\">Second-Hand &amp; Replacement Cycles Extend<\/strong><br data-start=\"2250\" data-end=\"2253\" \/>Higher device prices and weaker supply could <strong data-start=\"2301\" data-end=\"2346\">lengthen upgrade cycles beyond four years<\/strong>, boosting <strong data-start=\"2357\" data-end=\"2396\">refurbished and used device markets<\/strong>.<\/p>\n<\/li>\n<\/ol>\n<h2 data-start=\"2406\" data-end=\"2439\">Market Structure &amp; Outlook<\/h2>\n<p data-start=\"2440\" data-end=\"2635\">Analysts view this as <strong data-start=\"2462\" data-end=\"2496\">more than a short-term squeeze<\/strong> \u2014 a structural reset in the smartphone value chain, with implications for pricing, product portfolios, and vendor dynamics through 2027.<\/p>\n<h3 data-start=\"2637\" data-end=\"2655\"><strong data-start=\"2637\" data-end=\"2653\">Key drivers:<\/strong><\/h3>\n<ul data-start=\"2656\" data-end=\"2835\">\n<li data-start=\"2656\" data-end=\"2706\">\n<p data-start=\"2658\" data-end=\"2706\">AI\/data center demand hoarding memory capacity<\/p>\n<\/li>\n<li data-start=\"2707\" data-end=\"2762\">\n<p data-start=\"2709\" data-end=\"2762\">Underinvestment in memory fabrication post-pandemic<\/p>\n<\/li>\n<li data-start=\"2763\" data-end=\"2800\">\n<p data-start=\"2765\" data-end=\"2800\">Pricing pass-through to consumers<\/p>\n<\/li>\n<li data-start=\"2801\" data-end=\"2835\">\n<p data-start=\"2803\" data-end=\"2835\">Mid\/low-tier OEM consolidation<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"2842\" data-end=\"2888\">What This Means for Markets and Traders<\/h2>\n<ul data-start=\"2889\" data-end=\"3523\">\n<li data-start=\"2889\" data-end=\"3029\">\n<p data-start=\"2891\" data-end=\"3029\"><strong data-start=\"2891\" data-end=\"2915\">Global tech selloff:<\/strong> Tech and semiconductor ADRs saw a broad pullback, reflecting growing investor caution over supply-chain stress.<\/p>\n<\/li>\n<li data-start=\"3030\" data-end=\"3195\">\n<p data-start=\"3032\" data-end=\"3195\"><strong data-start=\"3032\" data-end=\"3059\">Indian market exposure:<\/strong> Nifty IT and tech-linked equities should be monitored closely, as <strong data-start=\"3126\" data-end=\"3192\">memory stock volatility could ripple through India\u2019s IT sector<\/strong>.<\/p>\n<\/li>\n<li data-start=\"3196\" data-end=\"3344\">\n<p data-start=\"3198\" data-end=\"3344\"><strong data-start=\"3198\" data-end=\"3217\">Risk sentiment:<\/strong> Broader market risk appetite is being repriced, with global tech weakness triggering <strong data-start=\"3303\" data-end=\"3341\">growth and valuation reassessments<\/strong>.<\/p>\n<\/li>\n<li data-start=\"3345\" data-end=\"3523\">\n<p data-start=\"3347\" data-end=\"3523\"><strong data-start=\"3347\" data-end=\"3369\">Traders\u2019 takeaway:<\/strong> Short-term positioning may favor <strong data-start=\"3403\" data-end=\"3440\">premium OEMs and memory suppliers<\/strong>, while entry-level device makers and correlated tech stocks could face pressure.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"3530\" data-end=\"3550\">Key Takeaways<\/h2>\n<ul data-start=\"3551\" data-end=\"4158\">\n<li data-start=\"3551\" data-end=\"3685\">\n<p data-start=\"3553\" data-end=\"3685\"><strong data-start=\"3553\" data-end=\"3595\">Watch Memory Pricing &amp; Supply Signals:<\/strong> DRAM\/LPDDR contract pricing trends act as <strong data-start=\"3638\" data-end=\"3682\">leading indicators for smartphone cycles<\/strong>.<\/p>\n<\/li>\n<li data-start=\"3686\" data-end=\"3790\">\n<p data-start=\"3688\" data-end=\"3790\"><strong data-start=\"3688\" data-end=\"3711\">Monitor ASP Trends:<\/strong> Rising device prices can <strong data-start=\"3737\" data-end=\"3787\">support vendor margins despite volume declines<\/strong>.<\/p>\n<\/li>\n<li data-start=\"3791\" data-end=\"3920\">\n<p data-start=\"3793\" data-end=\"3920\"><strong data-start=\"3793\" data-end=\"3813\">Leadership Bias:<\/strong> Premium ecosystem players (<a href=\"https:\/\/www.google.com\/aclk?sa=L&amp;pf=1&amp;ai=DChsSEwiuyaSjh_qSAxW_K4MDHRbeAw4YACICCAEQABoCc2Y&amp;co=1&amp;ase=2&amp;gclid=CjwKCAiAnoXNBhAZEiwAnItcG9ZkqvYK-g39gh3zKvprcCVyDMUchf9SbOCPuIhZNtVPRN1SFPzhwRoCho0QAvD_BwE&amp;cid=CAAS0gHkaMy3hrdffBvmuukC7ubxsB01NfXvuFXsQQsim5h7FFNKEAaCHju3iYPODEsfJQdDUTaV4b-OaNaCtp3bPTdMDj-vSmsIXyHj4KCRm7QYBMiP4ddU_yNUALnqS50ufXECA1mwqXQyk9PZWNrb0uvewBa3-jiEIe6CdvFtViBmUGEAD2yLpf3CyudUvAiIjvp-LKFycSYmsNwLprGgHxggtONHmQ0E1K1E1-8rTz4weaWtUXLkrx_XlOEsapPHVUh0xkw1Ol0tghi7gsbzhNaZaK8&amp;cce=2&amp;category=acrcp_v1_32&amp;sig=AOD64_1P2VuuxRCC-x1Nbwg7GQIIIucrZQ&amp;q&amp;nis=4&amp;adurl=https:\/\/www.apple.com\/in\/shop\/go\/store?cid%3Daos-in-kwgo-txt-brand-brand--%26aosid%3Dp240%26ken_pid%3Dgo~cmp-11141176048~adg-112258962467~ad-780589622291_kwd-10778630~dev-c~ext-~prd-~mca-~nt-search%26token%3D8c1a76ab-cfe5-4380-b551-e755a3b48bc8&amp;ved=2ahUKEwiuy56jh_qSAxUsoWMGHdUxJmkQ0Qx6BAgLEAE\" rel=\"noopener\">Apple<\/a>, Samsung) are likely to outperform; smaller OEMs face existential pressure.<\/p>\n<\/li>\n<li data-start=\"3921\" data-end=\"4037\">\n<p data-start=\"3923\" data-end=\"4037\"><strong data-start=\"3923\" data-end=\"3953\">Second-Hand Market Growth:<\/strong> Refurbished devices may <strong data-start=\"3978\" data-end=\"4009\">capture higher market share<\/strong> as new phone prices rise.<\/p>\n<\/li>\n<li data-start=\"4038\" data-end=\"4158\">\n<p data-start=\"4040\" data-end=\"4158\"><strong data-start=\"4040\" data-end=\"4062\">Actionable Signal:<\/strong> Traders can position themselves in <strong data-start=\"4087\" data-end=\"4117\">supply-chain beneficiaries<\/strong> while avoiding low-margin budget OEMs.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"5049\" data-end=\"5172\">FAQs<\/h2>\n<h3 data-start=\"362\" data-end=\"440\">Q1: Why are global smartphone shipments expected to fall ~12.4% in 2026?<\/h3>\n<p data-start=\"441\" data-end=\"744\"><strong data-start=\"441\" data-end=\"447\">A:<\/strong> The drop is <strong data-start=\"460\" data-end=\"525\">driven primarily by a memory chip supply shortage (DRAM\/NAND)<\/strong> rather than weak consumer demand. OEMs are <strong data-start=\"569\" data-end=\"635\">cutting production, raising prices, or reducing specifications<\/strong>, which disproportionately affects low- and mid-tier smartphones. Premium devices are relatively insulated.<\/p>\n<h3 data-start=\"751\" data-end=\"805\">Q2: Which smartphone segments are most affected?<\/h3>\n<p data-start=\"806\" data-end=\"814\"><strong data-start=\"806\" data-end=\"812\">A:<\/strong><\/p>\n<ul data-start=\"815\" data-end=\"1139\">\n<li data-start=\"815\" data-end=\"932\">\n<p data-start=\"817\" data-end=\"932\"><strong data-start=\"817\" data-end=\"841\">Entry-level (&lt;$200):<\/strong> Shipments could <strong data-start=\"858\" data-end=\"871\">drop &gt;20%<\/strong> due to tighter memory allocation and inventory destocking.<\/p>\n<\/li>\n<li data-start=\"933\" data-end=\"1012\">\n<p data-start=\"935\" data-end=\"1012\"><strong data-start=\"935\" data-end=\"960\">Mid-tier ($200\u2013$500):<\/strong> Volumes mostly flat; margins slightly compressed.<\/p>\n<\/li>\n<li data-start=\"1013\" data-end=\"1139\">\n<p data-start=\"1015\" data-end=\"1139\"><strong data-start=\"1015\" data-end=\"1036\">Premium (&gt; $500):<\/strong> Shipments may remain stable or see <strong data-start=\"1072\" data-end=\"1099\">modest ASP growth of +2\u20134%<\/strong>, benefiting from brand pricing power.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1146\" data-end=\"1201\">Q3: Which regions will see the steepest declines?<\/h3>\n<p data-start=\"1202\" data-end=\"1210\"><strong data-start=\"1202\" data-end=\"1208\">A:<\/strong><\/p>\n<ul data-start=\"1211\" data-end=\"1454\">\n<li data-start=\"1211\" data-end=\"1239\">\n<p data-start=\"1213\" data-end=\"1239\"><strong data-start=\"1213\" data-end=\"1223\">LatAm:<\/strong> ~17% YoY drop<\/p>\n<\/li>\n<li data-start=\"1240\" data-end=\"1297\">\n<p data-start=\"1242\" data-end=\"1297\"><strong data-start=\"1242\" data-end=\"1251\">APAC:<\/strong> ~14% YoY drop (India &amp; China most affected)<\/p>\n<\/li>\n<li data-start=\"1298\" data-end=\"1324\">\n<p data-start=\"1300\" data-end=\"1324\"><strong data-start=\"1300\" data-end=\"1308\">MEA:<\/strong> ~12% YoY drop<\/p>\n<\/li>\n<li data-start=\"1325\" data-end=\"1454\">\n<p data-start=\"1327\" data-end=\"1454\"><strong data-start=\"1327\" data-end=\"1338\">Europe:<\/strong> ~10% YoY drop<br data-start=\"1352\" data-end=\"1355\" \/>Emerging markets are hardest hit due to <strong data-start=\"1395\" data-end=\"1451\">budget-phone dependence and local currency pressures<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1461\" data-end=\"1528\">Q4: Which companies or sectors will benefit from this crisis?<\/h3>\n<p data-start=\"1529\" data-end=\"1587\"><strong data-start=\"1529\" data-end=\"1535\">A:<\/strong> <strong data-start=\"1536\" data-end=\"1584\">Premium hardware brands and memory suppliers<\/strong>:<\/p>\n<ul data-start=\"1588\" data-end=\"1739\">\n<li data-start=\"1588\" data-end=\"1631\">\n<p data-start=\"1590\" data-end=\"1631\">Apple, Samsung (premium ASP insulation)<\/p>\n<\/li>\n<li data-start=\"1632\" data-end=\"1699\">\n<p data-start=\"1634\" data-end=\"1699\">Micron, SK Hynix, Samsung Semiconductor (DRAM\/NAND price surge)<\/p>\n<\/li>\n<li data-start=\"1700\" data-end=\"1739\">\n<p data-start=\"1702\" data-end=\"1739\">Refurbished phone ecosystem players<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1741\" data-end=\"1859\"><strong data-start=\"1741\" data-end=\"1760\">Trader Insight:<\/strong> Capital is likely to <strong data-start=\"1782\" data-end=\"1856\">rotate from low-margin OEMs to premium &amp; supply-chain-focused equities<\/strong>.<\/p>\n<h3 data-start=\"1866\" data-end=\"1915\">Q5: Which companies or sectors are at risk?<\/h3>\n<p data-start=\"1916\" data-end=\"1924\"><strong data-start=\"1916\" data-end=\"1922\">A:<\/strong><\/p>\n<ul data-start=\"1925\" data-end=\"2182\">\n<li data-start=\"1925\" data-end=\"2015\">\n<p data-start=\"1927\" data-end=\"2015\">Budget and mid-tier OEMs: Xiaomi, Realme, Oppo \u2014 high exposure to low-margin assembly.<\/p>\n<\/li>\n<li data-start=\"2016\" data-end=\"2095\">\n<p data-start=\"2018\" data-end=\"2095\">ETFs or funds concentrated in low-end devices or memory commodity exposure.<\/p>\n<\/li>\n<li data-start=\"2096\" data-end=\"2182\">\n<p data-start=\"2098\" data-end=\"2182\">Component suppliers reliant solely on the mobile segment without premium\/AI contracts.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2189\" data-end=\"2264\">Q6: What are the money-flow and inventory signals traders should watch?<\/h3>\n<p data-start=\"2265\" data-end=\"2273\"><strong data-start=\"2265\" data-end=\"2271\">A:<\/strong><\/p>\n<ul data-start=\"2274\" data-end=\"2479\">\n<li data-start=\"2274\" data-end=\"2384\">\n<p data-start=\"2276\" data-end=\"2384\"><strong data-start=\"2276\" data-end=\"2290\">Inventory:<\/strong> Low-end devices overstocked \u2192 expected markdowns; premium devices tight \u2192 margin retention.<\/p>\n<\/li>\n<li data-start=\"2385\" data-end=\"2479\">\n<p data-start=\"2387\" data-end=\"2479\"><b>Money flow:<\/b> Outflow from budget OEMs; inflow into premium hardware &amp; memory suppliers.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2486\" data-end=\"2542\">Q7: What are the medium-to-long-term implications?<\/h3>\n<p data-start=\"2543\" data-end=\"2551\"><strong data-start=\"2543\" data-end=\"2549\">A:<\/strong><\/p>\n<ul data-start=\"2552\" data-end=\"2829\">\n<li data-start=\"2552\" data-end=\"2669\">\n<p data-start=\"2554\" data-end=\"2669\"><strong data-start=\"2554\" data-end=\"2570\">Medium-term:<\/strong> Smartphone upgrade cycles elongate \u2192 fewer unit sales but higher ASP revenue for premium brands.<\/p>\n<\/li>\n<li data-start=\"2670\" data-end=\"2829\">\n<p data-start=\"2672\" data-end=\"2829\"><strong data-start=\"2672\" data-end=\"2686\">Long-term:<\/strong> Industry consolidation \u2192 weak OEMs exit; supply chain shifts toward AI\/data-center memory \u2192 mobile memory shortage persists until late 2027.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2836\" data-end=\"2885\">Q8: How should traders position themselves?<\/h3>\n<p data-start=\"2886\" data-end=\"2894\"><strong data-start=\"2886\" data-end=\"2892\">A:<\/strong><\/p>\n<ul data-start=\"2895\" data-end=\"3153\">\n<li data-start=\"2895\" data-end=\"2982\">\n<p data-start=\"2897\" data-end=\"2982\"><strong data-start=\"2897\" data-end=\"2914\">Bullish flow:<\/strong> Premium hardware, memory suppliers, and refurbished ecosystem stocks.<\/p>\n<\/li>\n<li data-start=\"2983\" data-end=\"3064\">\n<p data-start=\"2985\" data-end=\"3064\"><strong data-start=\"2985\" data-end=\"3002\">Bearish flow:<\/strong> Low-margin, budget OEMs and memory commodity-exposed names.<\/p>\n<\/li>\n<li data-start=\"3065\" data-end=\"3153\">\n<p data-start=\"3067\" data-end=\"3153\"><strong data-start=\"3067\" data-end=\"3089\">Actionable signal:<\/strong> Track channel destocking and ASP movements for timing trades.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Feb 27, 2026 \u2014 Tech and Markets Desk. Global tech markets opened sharply weaker after new data revealed a third consecutive quarterly drop in worldwide smartphone shipments, signaling a looming memory-chip demand slowdown. Semiconductors and tech hardware sectors underperformed overnight as traders reassessed earnings prospects, supply-chain vulnerabilities, and market risk heading into 2026, highlighting potential [&hellip;]<\/p>\n","protected":false},"author":11,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1362],"tags":[],"ppma_author":[1523],"class_list":{"0":"post-22147","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-finance-and-economy-news"}," _eael_post_view_count":0,"authors":[{"term_id":1523,"user_id":11,"is_guest":0,"slug":"nikki","display_name":"Nikki Lodha","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/ae2e265bd56e0e890c866fbaa55d29846ba20cc5372adf666652268816af117e?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":""}],"_links":{"self":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/22147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/comments?post=22147"}],"version-history":[{"count":10,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/22147\/revisions"}],"predecessor-version":[{"id":22155,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/22147\/revisions\/22155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/media\/22151"}],"wp:attachment":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/media?parent=22147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/categories?post=22147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/tags?post=22147"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/ppma_author?post=22147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}