{"id":25612,"date":"2026-05-07T14:11:57","date_gmt":"2026-05-07T08:41:57","guid":{"rendered":"https:\/\/trending.niftytrader.in\/?p=25612"},"modified":"2026-05-07T14:11:57","modified_gmt":"2026-05-07T08:41:57","slug":"npcis-new-upi-push-ahead-of-apple-pay","status":"publish","type":"post","link":"https:\/\/www.niftytrader.in\/markets\/npcis-new-upi-push-ahead-of-apple-pay\/","title":{"rendered":"NPCI\u2019s New UPI Push Ahead of Apple Pay Launch Is Creating Buzz Across India\u2019s Fintech Market"},"content":{"rendered":"<h2 data-section-id=\"1dfdzu2\" data-start=\"591\" data-end=\"655\">NPCI wants UPI payments to become as seamless as credit cards<\/h2>\n<p data-start=\"657\" data-end=\"737\">India\u2019s digital payments market is heading into another major competition phase.<\/p>\n<p data-start=\"739\" data-end=\"1045\">The National Payments Corporation of India (NPCI) is accelerating the rollout of \u201cUPI Meta\u201d or \u201cUPI Checkout\u201d to make online UPI payments faster and smoother. The move comes as industry discussions around Apple Pay entering India continue to grow.<\/p>\n<p data-start=\"1047\" data-end=\"1210\">Executives in the payments industry believe Apple Pay could attract premium users through its seamless biometric-based payment experience linked with credit cards.<\/p>\n<p data-start=\"1047\" data-end=\"1210\"><span style=\"color: #0000ff;\">Read More<\/span> : <a href=\"https:\/\/www.niftytrader.in\/markets\/paytm-turns-the-corner-shares-surge\/\">Paytm Turns the Corner \u2014 Shares Surge 6% as the Fintech Giant Logs Its First-Ever Full-Year Profit<\/a><\/p>\n<figure id=\"attachment_25615\" aria-describedby=\"caption-attachment-25615\" style=\"width: 645px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-25615\" src=\"https:\/\/trending.niftytrader.in\/wp-content\/uploads\/2026\/05\/UPI-in-India-Growth-and-Milestones.png\" alt=\"UPI in India Growth and Milestones\" width=\"645\" height=\"968\" \/><figcaption id=\"caption-attachment-25615\" class=\"wp-caption-text\"><span style=\"color: #339966;\">UPI in India Growth and Milestones<\/span><\/figcaption><\/figure>\n<h2 data-section-id=\"1r3r292\" data-start=\"0\" data-end=\"37\">When Was UPI Launched in India?<\/h2>\n<p data-start=\"39\" data-end=\"243\">The Unified Payments Interface (UPI) was officially launched in India on <strong data-start=\"112\" data-end=\"129\">11 April 2016<\/strong> by the National Payments Corporation of India (NPCI) under RBI supervision.<\/p>\n<h3 data-section-id=\"10wnm0a\" data-start=\"250\" data-end=\"295\">When Did UPI Capture the Indian Market?<\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" style=\"height: 223px;\" width=\"752\" data-start=\"297\" data-end=\"885\">\n<thead data-start=\"297\" data-end=\"344\">\n<tr data-start=\"297\" data-end=\"344\">\n<th class=\"\" data-start=\"297\" data-end=\"304\" data-col-size=\"sm\">Year<\/th>\n<th class=\"\" data-start=\"304\" data-end=\"323\" data-col-size=\"sm\">UPI Growth Phase<\/th>\n<th class=\"\" data-start=\"323\" data-end=\"344\" data-col-size=\"md\">Major Development<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"359\" data-end=\"885\">\n<tr data-start=\"359\" data-end=\"418\">\n<td data-start=\"359\" data-end=\"366\" data-col-size=\"sm\">2016<\/td>\n<td data-start=\"366\" data-end=\"381\" data-col-size=\"sm\">Launch Phase<\/td>\n<td data-start=\"381\" data-end=\"418\" data-col-size=\"md\">Limited adoption, mainly bank-led<\/td>\n<\/tr>\n<tr data-start=\"419\" data-end=\"488\">\n<td data-start=\"419\" data-end=\"426\" data-col-size=\"sm\">2017<\/td>\n<td data-start=\"426\" data-end=\"441\" data-col-size=\"sm\">Early Growth<\/td>\n<td data-start=\"441\" data-end=\"488\" data-col-size=\"md\">Demonetisation accelerated digital payments<\/td>\n<\/tr>\n<tr data-start=\"489\" data-end=\"569\">\n<td data-start=\"489\" data-end=\"501\" data-col-size=\"sm\">2018\u20132019<\/td>\n<td data-start=\"501\" data-end=\"517\" data-col-size=\"sm\">Mass Adoption<\/td>\n<td data-start=\"517\" data-end=\"569\" data-col-size=\"md\">Google Pay, PhonePe, Paytm expanded aggressively<\/td>\n<\/tr>\n<tr data-start=\"570\" data-end=\"635\">\n<td data-start=\"570\" data-end=\"577\" data-col-size=\"sm\">2020<\/td>\n<td data-start=\"577\" data-end=\"593\" data-col-size=\"sm\">Pandemic Boom<\/td>\n<td data-start=\"593\" data-end=\"635\" data-col-size=\"md\">Contactless payments became mainstream<\/td>\n<\/tr>\n<tr data-start=\"636\" data-end=\"714\">\n<td data-start=\"636\" data-end=\"648\" data-col-size=\"sm\">2021\u20132022<\/td>\n<td data-start=\"648\" data-end=\"667\" data-col-size=\"sm\">Market Dominance<\/td>\n<td data-start=\"667\" data-end=\"714\" data-col-size=\"md\">QR payments exploded across small merchants<\/td>\n<\/tr>\n<tr data-start=\"715\" data-end=\"798\">\n<td data-start=\"715\" data-end=\"727\" data-col-size=\"sm\">2023\u20132024<\/td>\n<td data-start=\"727\" data-end=\"746\" data-col-size=\"sm\">Everyday Utility<\/td>\n<td data-start=\"746\" data-end=\"798\" data-col-size=\"md\">UPI became India\u2019s default retail payment system<\/td>\n<\/tr>\n<tr data-start=\"799\" data-end=\"885\">\n<td data-start=\"799\" data-end=\"811\" data-col-size=\"sm\">2025\u20132026<\/td>\n<td data-start=\"811\" data-end=\"830\" data-col-size=\"sm\">Global Scale Era<\/td>\n<td data-start=\"830\" data-end=\"885\" data-col-size=\"md\">UPI handled nearly 49% of global real-time payments<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-start=\"1212\" data-end=\"1307\">Highest UPI Growth in India<\/h3>\n<table class=\"w-fit min-w-(--thread-content-width)\" style=\"height: 142px;\" width=\"514\" data-start=\"1058\" data-end=\"1285\">\n<thead data-start=\"1058\" data-end=\"1085\">\n<tr data-start=\"1058\" data-end=\"1085\">\n<th class=\"\" data-start=\"1058\" data-end=\"1065\" data-col-size=\"sm\">Year<\/th>\n<th class=\"\" data-start=\"1065\" data-end=\"1085\" data-col-size=\"sm\">Growth Highlight<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1096\" data-end=\"1285\">\n<tr data-start=\"1096\" data-end=\"1144\">\n<td data-start=\"1096\" data-end=\"1103\" data-col-size=\"sm\">2017<\/td>\n<td data-start=\"1103\" data-end=\"1144\" data-col-size=\"sm\">UPI transactions grew nearly 900% YoY<\/td>\n<\/tr>\n<tr data-start=\"1145\" data-end=\"1179\">\n<td data-start=\"1145\" data-end=\"1152\" data-col-size=\"sm\">2018<\/td>\n<td data-start=\"1152\" data-end=\"1179\" data-col-size=\"sm\">Another 246% YoY growth<\/td>\n<\/tr>\n<tr data-start=\"1180\" data-end=\"1235\">\n<td data-start=\"1180\" data-end=\"1192\" data-col-size=\"sm\">2020\u20132021<\/td>\n<td data-start=\"1192\" data-end=\"1235\" data-col-size=\"sm\">Pandemic-led digital payments explosion<\/td>\n<\/tr>\n<tr data-start=\"1236\" data-end=\"1285\">\n<td data-start=\"1236\" data-end=\"1248\" data-col-size=\"sm\">2025\u20132026<\/td>\n<td data-start=\"1248\" data-end=\"1285\" data-col-size=\"sm\">Record transaction scale achieved<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 data-section-id=\"iq3wk2\" data-start=\"1331\" data-end=\"1362\">UPI Record Growth Numbers<\/h3>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" style=\"height: 115px;\" width=\"519\" data-start=\"1364\" data-end=\"1565\">\n<thead data-start=\"1364\" data-end=\"1400\">\n<tr data-start=\"1364\" data-end=\"1400\">\n<th class=\"\" data-start=\"1364\" data-end=\"1373\" data-col-size=\"sm\">Metric<\/th>\n<th class=\"\" data-start=\"1373\" data-end=\"1386\" data-col-size=\"sm\">FY 2016-17<\/th>\n<th class=\"\" data-start=\"1386\" data-end=\"1400\" data-col-size=\"sm\">FY 2025-26<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1417\" data-end=\"1565\">\n<tr data-start=\"1417\" data-end=\"1465\">\n<td data-start=\"1417\" data-end=\"1439\" data-col-size=\"sm\">Annual Transactions<\/td>\n<td data-start=\"1439\" data-end=\"1449\" data-col-size=\"sm\">2 crore<\/td>\n<td data-start=\"1449\" data-end=\"1465\" data-col-size=\"sm\">24,162 crore<\/td>\n<\/tr>\n<tr data-start=\"1466\" data-end=\"1524\">\n<td data-start=\"1466\" data-end=\"1486\" data-col-size=\"sm\">Transaction Value<\/td>\n<td data-start=\"1486\" data-end=\"1505\" data-col-size=\"sm\">\u20b90.07 lakh crore<\/td>\n<td data-start=\"1505\" data-end=\"1524\" data-col-size=\"sm\">\u20b9314 lakh crore<\/td>\n<\/tr>\n<tr data-start=\"1525\" data-end=\"1565\">\n<td data-start=\"1525\" data-end=\"1534\" data-col-size=\"sm\">Growth<\/td>\n<td data-start=\"1534\" data-end=\"1538\" data-col-size=\"sm\">\u2014<\/td>\n<td data-start=\"1538\" data-end=\"1565\" data-col-size=\"sm\">Nearly 12,000x increase<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Here\u2019s what happened today and why traders reacted<\/h2>\n<\/div>\n<\/div>\n<p data-start=\"1364\" data-end=\"1507\">The latest developments around UPI Meta quickly caught the market\u2019s attention because the move could reshape India\u2019s online payments ecosystem.<\/p>\n<p data-start=\"1509\" data-end=\"1619\">NPCI is reportedly planning to introduce the product during the Global Fintech Fest in Mumbai later this year.<\/p>\n<p data-start=\"1621\" data-end=\"1828\">The concern for NPCI is that credit cards are becoming increasingly fast and convenient for online payments. With tokenised cards and biometric authentication, users can now complete transactions in seconds.<\/p>\n<p data-start=\"1830\" data-end=\"2006\">\u201cSeveral banks have already enabled biometric authentication for card payments. The experience is now almost as fast as UPI,\u201d a senior executive associated with a UPI app said.<\/p>\n<p data-start=\"2008\" data-end=\"2106\">Industry experts also believe Apple Pay\u2019s expected India launch has added urgency to NPCI\u2019s plans.<\/p>\n<h3 data-section-id=\"frriy1\" data-start=\"2108\" data-end=\"2152\">Key developments investors are watching:<\/h3>\n<ul data-start=\"2154\" data-end=\"2355\">\n<li data-section-id=\"6msoc4\" data-start=\"2154\" data-end=\"2192\">NPCI accelerating UPI Meta rollout<\/li>\n<li data-section-id=\"8dfqar\" data-start=\"2193\" data-end=\"2229\">Apple Pay\u2019s expected India entry<\/li>\n<li data-section-id=\"66bmpq\" data-start=\"2230\" data-end=\"2267\">Faster biometric-enabled payments<\/li>\n<li data-section-id=\"6nfg7u\" data-start=\"2268\" data-end=\"2312\">Competition between UPI and credit cards<\/li>\n<li data-section-id=\"zfn51w\" data-start=\"2313\" data-end=\"2355\">Concerns over UPI market concentration<\/li>\n<\/ul>\n<h2 data-section-id=\"1sv5v97\" data-start=\"2357\" data-end=\"2404\">What is UPI Meta and why is NPCI pushing it?<\/h2>\n<p data-start=\"2406\" data-end=\"2490\">UPI Meta, also called UPI Checkout, is designed to simplify online UPI transactions.<\/p>\n<p data-start=\"2492\" data-end=\"2735\">The feature would allow users to save their preferred UPI handle directly on ecommerce apps like Amazon, Blinkit, or Swiggy. Once selected, customers can complete payments through UPI PIN or biometrics without repeatedly choosing payment apps.<\/p>\n<p data-start=\"2737\" data-end=\"2814\">The goal is to create a one-click payment experience similar to credit cards.<\/p>\n<h3 data-section-id=\"xqyuc4\" data-start=\"2816\" data-end=\"2845\">Key features of UPI Meta:<\/h3>\n<ul data-start=\"2847\" data-end=\"3020\">\n<li data-section-id=\"1gu12r8\" data-start=\"2847\" data-end=\"2877\">Faster online UPI checkout<\/li>\n<li data-section-id=\"5k1smr\" data-start=\"2878\" data-end=\"2914\">Saved default UPI payment option<\/li>\n<li data-section-id=\"cm25qf\" data-start=\"2915\" data-end=\"2951\">Biometric authentication support<\/li>\n<li data-section-id=\"n3eawk\" data-start=\"2952\" data-end=\"2980\">Reduced payment friction<\/li>\n<li data-section-id=\"tgygbo\" data-start=\"2981\" data-end=\"3020\">Better ecommerce payment experience<\/li>\n<\/ul>\n<p data-start=\"3022\" data-end=\"3123\">NPCI believes this could help UPI compete better against cards for smaller-value online transactions.<\/p>\n<p data-start=\"3125\" data-end=\"3261\">\u201cUPI Meta could make digital payments almost as seamless as scanning a QR code offline,\u201d another executive involved in discussions said.<\/p>\n<h2 data-section-id=\"1nwi86s\" data-start=\"3263\" data-end=\"3321\">Apple Pay\u2019s possible India launch has raised the stakes<\/h2>\n<p data-start=\"3323\" data-end=\"3412\">Apple Pay\u2019s expected India entry is becoming a major talking point in the fintech sector.<\/p>\n<p data-start=\"3414\" data-end=\"3553\">Globally, Apple Pay is known for its tightly integrated ecosystem that combines tokenised cards with biometric authentication like Face ID.<\/p>\n<p data-start=\"3555\" data-end=\"3697\">Industry executives believe the platform could attract affluent users who already prefer premium devices and credit cards for online spending.<\/p>\n<p data-start=\"3699\" data-end=\"3835\">\u201cApple controls both hardware and software, which allows it to offer a smoother payment experience,\u201d a payments industry executive said.<\/p>\n<p data-start=\"3837\" data-end=\"4004\">NPCI officials reportedly believe that combining UPI Meta with biometric authentication can help UPI stay competitive against Apple Pay and card-based payment systems.<\/p>\n<h2 data-section-id=\"y0fg89\" data-start=\"4006\" data-end=\"4078\">Smaller fintech apps fear PhonePe and Google Pay may benefit the most<\/h2>\n<p data-start=\"4080\" data-end=\"4199\">While NPCI sees UPI Meta as a strategic move, several smaller fintech companies are worried about its long-term impact.<\/p>\n<p data-start=\"4201\" data-end=\"4527\">Apps like <a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"4211\" data-end=\"4270\">Amazon Pay<\/a>, CRED, Navi, and super.money fear users may simply save <a href=\"https:\/\/www.niftytrader.in\/markets\/paytm-turns-the-corner-shares-surge\/\">PhonePe<\/a> or Google Pay as their default payment option.<\/p>\n<p data-start=\"4529\" data-end=\"4644\">That could make it harder for smaller apps to attract users, even if they offer better cashback or user experience.<\/p>\n<p data-start=\"4646\" data-end=\"4772\">\u201cOnce a customer sets a default payment app, smaller players may struggle to get visibility,\u201d a senior fintech executive said.<\/p>\n<h3 data-section-id=\"1k7qi8\" data-start=\"4774\" data-end=\"4803\">Current UPI market share:<\/h3>\n<ul data-start=\"4805\" data-end=\"5002\">\n<li data-section-id=\"1tb7bnm\" data-start=\"4805\" data-end=\"4835\">PhonePe: Around 45 percent<\/li>\n<li data-section-id=\"gzmvfv\" data-start=\"4836\" data-end=\"4869\">Google Pay: Around 33 percent<\/li>\n<li data-section-id=\"1v4dg3f\" data-start=\"4870\" data-end=\"4941\">Paytm: Around 6 percent<\/li>\n<li data-section-id=\"18laysv\" data-start=\"4942\" data-end=\"5002\">Smaller apps like Navi and BHIM: Around 1-2 percent each<\/li>\n<\/ul>\n<h2 data-section-id=\"1fbvyid\" data-start=\"5004\" data-end=\"5063\">What impact could this have on investors and the market?<\/h2>\n<p data-start=\"5065\" data-end=\"5155\">The latest developments highlight how critical India\u2019s digital payments market has become.<\/p>\n<p data-start=\"5157\" data-end=\"5332\">UPI currently processes nearly 22 billion transactions every month worth around Rs 30 lakh crore. It also accounts for nearly 86 percent of India\u2019s digital payments ecosystem.<\/p>\n<p data-start=\"5334\" data-end=\"5497\">For investors, the biggest takeaway is that the next phase of competition may focus more on controlling the checkout experience rather than simply acquiring users.<\/p>\n<p data-start=\"5499\" data-end=\"5657\">For traders, any updates around Apple Pay\u2019s India launch, NPCI\u2019s rollout plans, or UPI market share rules could influence fintech stocks in the coming months.<\/p>\n<p data-start=\"5659\" data-end=\"5808\" data-is-last-node=\"\" data-is-only-node=\"\">The battle in India\u2019s payments industry is clearly shifting \u2014 and the next big fight may be about who controls the consumer\u2019s default payment choice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NPCI wants UPI payments to become as seamless as credit cards India\u2019s digital payments market is heading into another major competition phase. The National Payments Corporation of India (NPCI) is accelerating the rollout of \u201cUPI Meta\u201d or \u201cUPI Checkout\u201d to make online UPI payments faster and smoother. The move comes as industry discussions around Apple [&hellip;]<\/p>\n","protected":false},"author":4,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[615],"tags":[],"ppma_author":[1331],"class_list":{"0":"post-25612","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-stock-market-news"}," _eael_post_view_count":0,"authors":[{"term_id":1331,"user_id":4,"is_guest":0,"slug":"sourabh","display_name":"Sourabh Sharma","avatar_url":{"url":"https:\/\/trending.niftytrader.in\/wp-content\/uploads\/2025\/11\/Sourabh-Sharma.png","url2x":"https:\/\/trending.niftytrader.in\/wp-content\/uploads\/2025\/11\/Sourabh-Sharma.png"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":""}],"_links":{"self":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/25612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/comments?post=25612"}],"version-history":[{"count":1,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/25612\/revisions"}],"predecessor-version":[{"id":25617,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/25612\/revisions\/25617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/media\/25614"}],"wp:attachment":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/media?parent=25612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/categories?post=25612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/tags?post=25612"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/ppma_author?post=25612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}