Amid rising geopolitical uncertainty and potential disruptions to global supply chains, UK-based consumer tech brand Nothing<\/strong> is looking to scale up its export operations from India. In a recent Ask Me Anything (AMA) session on X, company founder and CEO Carl Pei<\/strong> revealed that India is becoming a crucial node in the firm\u2019s risk mitigation strategy, hinting at a potential shift in Nothing\u2019s global logistics and manufacturing blueprint.<\/p>\n Carl Pei stated unequivocally that the company is \u201clooking into increasing exports from India,\u201d a response that reflects the growing unpredictability of international tariffs and tech trade regulations. While Pei acknowledged that market dynamics could shift quickly, his comments indicate a decisive intention to reduce dependency on any single region by leveraging India\u2019s expanding tech infrastructure and trade advantages.<\/p>\n Carl Pei confirmed Nothing is \u201clooking into increasing exports from India.\u201d<\/p>\n<\/li>\n Strategy aimed at mitigating global trade disruptions and tariff volatility.<\/p>\n<\/li>\n India\u2019s role in global operations is set to expand amid shifting supply chain priorities.<\/p>\n<\/li>\n<\/ul>\n India is not just a manufacturing base but a high-growth market for Nothing. According to Counterpoint Research<\/strong>, the company saw a 577% year-on-year growth<\/strong> in India during 2024, driven by soaring demand for the Phone 2a<\/strong> series and CMF-branded products. This momentum has not only solidified India\u2019s strategic value but also prompted Nothing to double down on its presence in the country.<\/p>\n The company\u2019s latest devices, the Phone 3a<\/strong> and 3a Pro<\/strong>, are locally assembled, reinforcing its commitment to the government\u2019s \u201cMake in India\u201d initiative. As Pei puts it, local production is no longer just a compliance move but an integral part of the brand\u2019s agility and resilience.<\/p>\n Co-founder Akis Evangelidis<\/strong>, who now leads India operations, has called the country \u201cone of the most important markets.\u201d He outlined ambitious plans to expand offline retail to over 12,000 stores<\/strong> and deepen local manufacturing capabilities through 2025.<\/p>\n Nothing posted 577% YoY growth in India in 2024.<\/p>\n<\/li>\n Phone 3a and 3a Pro assembled locally; more manufacturing scale-up planned.<\/p>\n<\/li>\n Over 12,000 offline stores targeted across India by 2025.<\/p>\n<\/li>\n<\/ul>\n Nothing\u2019s evolving India strategy is not just about production and exports\u2014it is becoming central to product launches and brand positioning. The upcoming CMF Phone 2 Pro<\/strong>, scheduled for launch on April 28<\/strong>, and the Nothing Phone 3<\/strong>, expected in Q3 2025<\/strong>, are both integral to this approach. These products are expected to be manufactured in India and may potentially be exported to global markets directly from Indian facilities.<\/p>\n As tariffs and trade friction intensify across the US, China, and EU tech corridors, India\u2019s policy stability and expanding electronics ecosystem offer a viable hedge. The government\u2019s production-linked incentive (PLI) schemes and pro-export trade policies are further incentivizing global tech firms to localize manufacturing and ship globally from Indian ports.<\/p>\n Nothing\u2019s India-first strategy could allow it to avoid pricing shocks and supply disruptions, especially as it eyes rapid expansion into emerging markets and price-sensitive regions.<\/p>\n CMF Phone 2 Pro to launch April 28; Phone 3 to debut in Q3.<\/p>\n<\/li>\n India may become primary production and export hub for new global devices.<\/p>\n<\/li>\n Tariff resilience and faster go-to-market expected via India-centric logistics.<\/p>\n<\/li>\n<\/ul>\n The strategic shift by Nothing comes at a time when India is being increasingly viewed as a supply chain pivot for global electronics and consumer tech. With Apple, Samsung, Google, and now Nothing expanding their manufacturing and export bases in the country, India is emerging as a credible alternative to China-centric production models.<\/p>\n Carl Pei\u2019s remarks reflect a wider sentiment in the industry: that geopolitical diversification is now a strategic imperative, not an optional insurance policy. For companies like Nothing, the combination of rising domestic demand, favorable government incentives, and a maturing electronics supply chain makes India an attractive dual-purpose hub\u2014for both scale and stability.<\/p>\n India increasingly seen as a counterweight to China in global tech production.<\/p>\n<\/li>\n Firms including Apple and Samsung already leveraging India as an export base.<\/p>\n<\/li>\n Nothing joins growing cohort of tech brands betting on India for global resilience.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":" India Emerges as Strategic Manufacturing and Export Base for Nothing Amid rising geopolitical uncertainty and potential disruptions to global supply chains, UK-based consumer tech brand Nothing is looking to scale up its export operations from India. In a recent Ask Me Anything (AMA) session on X, company founder and CEO Carl Pei revealed that India […]<\/p>\n","protected":false},"author":4,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1365,1362],"tags":[],"ppma_author":[1331],"class_list":{"0":"post-7272","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-news","8":"category-finance-and-economy-news"}," _eael_post_view_count":0,"authors":[{"term_id":1331,"user_id":4,"is_guest":0,"slug":"sourabh","display_name":"Sourabh Sharma","avatar_url":{"url":"https:\/\/trending.niftytrader.in\/wp-content\/uploads\/2025\/11\/Sourabh-Sharma.png","url2x":"https:\/\/trending.niftytrader.in\/wp-content\/uploads\/2025\/11\/Sourabh-Sharma.png"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":""}],"_links":{"self":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/7272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/comments?post=7272"}],"version-history":[{"count":1,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/7272\/revisions"}],"predecessor-version":[{"id":7275,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/7272\/revisions\/7275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/media\/7273"}],"wp:attachment":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/media?parent=7272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/categories?post=7272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/tags?post=7272"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/ppma_author?post=7272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Highlights<\/strong><\/h4>\n
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Explosive Growth in Indian Market Spurs Local Investment and Expansion<\/h3>\n
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India-Centric Product Strategy Positioned to Power Global Expansion<\/h3>\n
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India\u2019s Position Strengthens as Tech Supply Chain Pivot Point<\/h3>\n
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