Shantanu Narayen, the CEO of Adobe, boldly stated on May 1 that India\u2019s next economic boom will be driven by creativity rather than software, marking a significant shift from the nation’s longstanding emphasis on the IT services sector. Speaking at the inaugural World Audio Visual and Entertainment Summit (WAVES) in Mumbai, Narayen emphasized the transformative potential of the creative industry, particularly when combined with artificial intelligence (AI). He noted that AI has the potential to revolutionize creativity, leading to significant economic growth and employment opportunities in India, surpassing even the manufacturing sector in scale.<\/p>\n
India\u2019s future economic boom will be rooted in creativity, not software.<\/p>\n<\/li>\n
The rise of AI in creative industries could lead to greater employment than the manufacturing sector.<\/p>\n<\/li>\n
Narayen made these comments during the inaugural WAVES summit in Mumbai.<\/p>\n<\/li>\n<\/ul>\n
Adobe\u2019s CEO highlighted the expanding role of AI in creative fields, underscoring how it can empower creators and drive the employment potential of India\u2019s creative industry. He referenced Adobe\u2019s four-decade-long legacy in shaping media, from designing magazines to producing videos, emphasizing the company\u2019s role in fostering creativity with the help of AI. Narayen suggested that AI-enhanced creativity could provide even greater opportunities for employment and innovation than traditional manufacturing, especially in a country like India, where the digital ecosystem is rapidly evolving.<\/p>\n
AI will play a crucial role in enhancing creativity and fostering job creation in India\u2019s creative sector.<\/p>\n<\/li>\n
Adobe\u2019s 40 years of experience in empowering creators globally is set to accelerate with AI.<\/p>\n<\/li>\n
Narayen projects that India\u2019s creative industry could surpass manufacturing in terms of employment generation.<\/p>\n<\/li>\n<\/ul>\n
As part of Adobe\u2019s ongoing efforts to support India\u2019s creative economy, Narayen expressed the company\u2019s intention to back Prime Minister Narendra Modi\u2019s vision of making India the global creativity capital. Adobe, in partnership with the Indian government, will make significant investments in skilling programs, focusing on reaching two crore students and five lakh teachers. The company is collaborating with institutions like the Indian Institute of Creative Technology, Pratham, Tata Consultancy Services (TCS), and Jio to train and empower the next generation of creators.<\/p>\n
Adobe\u2019s investments will focus on skilling initiatives, targeting two crore students and five lakh teachers.<\/p>\n<\/li>\n
The company is partnering with prominent institutions like TCS, Jio, and Pratham to facilitate these initiatives.<\/p>\n<\/li>\n
Adobe is committed to supporting PM Modi\u2019s goal of making India the world\u2019s creativity capital.<\/p>\n<\/li>\n<\/ul>\n
Narayen also addressed the need to protect intellectual property as the AI revolution transforms creative industries. In collaboration with India\u2019s Information and Broadcasting Ministry, Adobe is working on developing content credentials that will ensure transparency and safeguard the originality of digital content in the emerging era of Generative AI. This framework is part of the government\u2019s broader initiative to safeguard AI rights and establish a fair ecosystem for creators in India.<\/p>\n
Adobe is working on a content credentials system to safeguard intellectual property rights.<\/p>\n<\/li>\n
The AI rights framework aims to provide transparency and originality in the new AI-driven creative landscape.<\/p>\n<\/li>\n<\/ul>\n
Further strengthening its commitment to India\u2019s creative economy, Narayen joined Ashwini Vaishnaw, India\u2019s Minister of Information and Broadcasting, in announcing the development of the Indian Institute of Creative Technology (IICT). Modeled on the IITs and IIMs, this institution will focus on developing talent for the media and entertainment sector, equipping young creators with the skills necessary for the future. The Indian government has allocated \u20b9400 crore for the institute, with Maharashtra\u2019s state government providing the necessary land for its development.<\/p>\n
IICT, modeled after India\u2019s prestigious IITs and IIMs, will nurture young creators for the media and entertainment industry.<\/p>\n<\/li>\n
The government has allocated \u20b9400 crore for the institute\u2019s development, with land provided by Maharashtra.<\/p>\n<\/li>\n
Seven major companies, including Adobe, Google, and Nvidia, are collaborating on the project.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Creativity Set to Become India\u2019s Next Growth Driver Shantanu Narayen, the CEO of Adobe, boldly stated on May 1 that India\u2019s next economic boom will be driven by creativity rather than software, marking a significant shift from the nation’s longstanding emphasis on the IT services sector. Speaking at the inaugural World Audio Visual and Entertainment […]<\/p>\n","protected":false},"author":4,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1362],"tags":[],"ppma_author":[1331],"class_list":{"0":"post-7978","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-finance-and-economy-news"}," _eael_post_view_count":0,"authors":[{"term_id":1331,"user_id":4,"is_guest":0,"slug":"sourabh","display_name":"Sourabh Sharma","avatar_url":{"url":"https:\/\/trending.niftytrader.in\/wp-content\/uploads\/2025\/11\/Sourabh-Sharma.png","url2x":"https:\/\/trending.niftytrader.in\/wp-content\/uploads\/2025\/11\/Sourabh-Sharma.png"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":""}],"_links":{"self":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/7978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/comments?post=7978"}],"version-history":[{"count":2,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/7978\/revisions"}],"predecessor-version":[{"id":7981,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/7978\/revisions\/7981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/media\/7979"}],"wp:attachment":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/media?parent=7978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/categories?post=7978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/tags?post=7978"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/ppma_author?post=7978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}