In a world where trends change in a swipe and social media dictates style, India\u2019s quick commerce industry is undergoing a fashionable transformation. Driven by Gen Z\u2019s craving for instant gratification, the focus has now shifted from groceries to garments, delivering the latest fashion in as little as 30 to 90 minutes.<\/p>\n
From startups like Slikk, NEWME, Blip, and Knot to platforms like Myntra and Ajio, everyone is now racing to fulfil an emerging demand: \u201cI need this outfit tonight.\u201d<\/em> This mindset is fast reshaping the quick commerce fashion landscape.<\/p>\n “Our decision to pilot ultra-fast delivery wasn\u2019t driven by revenue\u2014it came straight from how Gen Z shops,\u201d says Sumit Jasoria, co-founder and CEO of NEWME.<\/p>\n<\/blockquote>\n For younger consumers, shopping isn\u2019t about brand loyalty anymore\u2014it\u2019s about what\u2019s trending and how fast it can be worn. Whether it’s a last-minute plan or a viral look spotted online, quick fashion delivery is becoming the go-to solution.<\/p>\n “This is no longer a quirky Gen Z habit\u2014it\u2019s a full-fledged market opportunity,” executives say.<\/p>\n<\/blockquote>\n Unlike groceries where urgency is based on utility, fashion is emotional and occasion-driven. Partywear, co-ords, and holiday looks dominate the quick fashion space.<\/p>\n Slikk, for instance, operates its own dark stores across Delhi-NCR and Bengaluru, promising 60-minute fashion and personal care deliveries. Myntra has also entered the game with its M-Now service delivering in 30 minutes across parts of Bengaluru.<\/p>\n \u201cImpulse buying dies when deliveries take 3\u20135 days. We wanted to change that,\u201d says Akshay Gulati, co-founder of Slikk.<\/p>\n<\/blockquote>\n NEWME\u2019s Zip delivery has already seen 20\u201325% order share in Delhi-NCR and is now expanding in Bengaluru. Clearly, this is a trend with legs.<\/p>\n Delivering fashion fast is no small feat. Unlike groceries, fashion faces complex challenges\u2014sizes, styles, returns, and seasonality. To manage this, platforms are adopting various models.<\/p>\n Slikk and NEWME use curated assortments in strategically located dark stores.<\/p>\n<\/li>\n Blip, on the other hand, partners with local retail stores, functioning like \u201cZomato for clothes.\u201d<\/p>\n<\/li>\n<\/ul>\n \u201cWe don\u2019t hold inventory\u2014we just deliver it faster,\u201d says Ansh Agarwal, co-founder of Blip.<\/p>\n<\/blockquote>\n Quick commerce enabler Zippee has tailored its backend for this unpredictable category, working with both D2C brands and large platforms.<\/p>\n A big part of this surge is the higher order value and margins in fashion, compared to groceries. Slikk, for instance, reports average order values 3\u20134x higher than grocery platforms and margins up to 2.5x better.<\/p>\n Investors are noticing. Slikk raised $10 million, and others like Blip, NEWME, and Knot are actively seeking funds.<\/p>\n \u201cFaster gratification is getting funded,\u201d says a venture investor familiar with the space.<\/p>\n<\/blockquote>\n Also, customer retention is stronger in quick commerce fashion\u2014up to 40% compared to the usual 30% for traditional online shopping.<\/p>\n Despite the buzz, analysts warn that fashion quick commerce isn\u2019t as easy to scale as grocery delivery. Fashion doesn\u2019t have consistent, high-frequency demand. Returns are higher, and demand visibility remains a challenge.<\/p>\n “Fashion is unpredictable and urban-centric. Scaling beyond metros like Delhi, Mumbai, and Bengaluru will be difficult,\u201d says Satish Meena of Datum Intelligence.<\/p>\n<\/blockquote>\n But founders remain optimistic. For them, this is not just faster fashion\u2014it\u2019s a new breed of buyer.<\/p>\n \u201cThis is a new category of consumers. Nearly 40% of our customers didn\u2019t shop online or offline before,\u201d says Agarwal.<\/p>\n<\/blockquote>\n With everyone\u2014from startups to retail giants\u2014focusing on zonal hubs and hyperlocal inventories, the game is now about who delivers fashion smarter and faster. Startups bring agility and curated experiences, while incumbents bank on scale and tech.<\/p>\n \u201cStartups may lead early, but at scale, it’s about assortment depth and customer experience,\u201d says Ankit Dua of Myntra.<\/p>\n<\/blockquote>\n For now, quick fashion is a metro game, but with improving logistics, tech innovation, and falling return rates, the runway looks long.<\/p>\n","protected":false},"excerpt":{"rendered":" In a world where trends change in a swipe and social media dictates style, India\u2019s quick commerce industry is undergoing a fashionable transformation. Driven by Gen Z\u2019s craving for instant gratification, the focus has now shifted from groceries to garments, delivering the latest fashion in as little as 30 to 90 minutes. From startups like […]<\/p>\n","protected":false},"author":2,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1365],"tags":[],"ppma_author":[1329],"class_list":{"0":"post-9694","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-news"}," _eael_post_view_count":0,"authors":[{"term_id":1329,"user_id":2,"is_guest":0,"slug":"snehagandhi","display_name":"Sneha Gandhi","avatar_url":{"url":"https:\/\/trending.niftytrader.in\/wp-content\/uploads\/2025\/10\/Sneha-Gandhi.jpeg","url2x":"https:\/\/trending.niftytrader.in\/wp-content\/uploads\/2025\/10\/Sneha-Gandhi.jpeg"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":""}],"_links":{"self":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/9694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/comments?post=9694"}],"version-history":[{"count":1,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/9694\/revisions"}],"predecessor-version":[{"id":9695,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/9694\/revisions\/9695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/media\/9696"}],"wp:attachment":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/media?parent=9694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/categories?post=9694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/tags?post=9694"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/ppma_author?post=9694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Spontaneity Over Loyalty<\/h2>\n
\n
More Than Just Speed \u2013 It\u2019s About Occasion & Identity<\/h3>\n
\n
The Quick Fashion Engine: Not One Size Fits All<\/h3>\n
\n
\n
What\u2019s Driving the Boom?<\/h3>\n
\n
Scaling Isn’t Easy<\/h3>\n
\n
\n
The Road Ahead: Speed + Strategy<\/h3>\n
\n