{"id":9934,"date":"2025-06-05T16:57:55","date_gmt":"2025-06-05T11:27:55","guid":{"rendered":"https:\/\/trending.niftytrader.in\/?p=9934"},"modified":"2025-06-05T16:58:07","modified_gmt":"2025-06-05T11:28:07","slug":"bimapay-eyes-30-40-volume-from-ulips-gears-up-for-digital-loan-launch","status":"publish","type":"post","link":"https:\/\/www.niftytrader.in\/markets\/bimapay-eyes-30-40-volume-from-ulips-gears-up-for-digital-loan-launch\/","title":{"rendered":"BimaPay Eyes 30\u201340% Volume from ULIPs, Gears Up for Digital Loan Launch"},"content":{"rendered":"<p data-start=\"363\" data-end=\"684\">BimaPay Finsure is getting ready to introduce what it calls India\u2019s first fully digital platform for loans against life insurance policies. The company, led by CEO and Co-founder Hanut Mehta, aims to simplify a traditionally offline and paperwork-heavy process by offering a seamless, tech-driven alternative.<\/p>\n<h2 data-start=\"686\" data-end=\"729\">Aiming to Disrupt a Paper-Heavy Process<\/h2>\n<p data-start=\"731\" data-end=\"1003\">Taking a loan against a life insurance policy is not new\u2014but the process is often tedious, involving multiple documents, delays, and manual verification. BimaPay\u2019s goal is to eliminate these inefficiencies and provide a completely digital experience for customers.<\/p>\n<p data-start=\"1005\" data-end=\"1311\">&#8220;Once the integration with our insurance partners and the insurance depository is done, we\u2019ll be ready to launch the platform,&#8221; Mehta said, highlighting the near-completion of their technical backend. However, he refrained from revealing the names of the insurance partners involved in the integration.<\/p>\n<h3 data-start=\"1313\" data-end=\"1359\">Big Bet on ULIPs Despite Market Volatility<\/h3>\n<p data-start=\"1361\" data-end=\"1565\">BimaPay is targeting 30\u201340 percent of its loan volume from ULIPs (Unit Linked Insurance Plans)\u2014a move that reflects confidence in these market-linked instruments despite their recent underperformance.<\/p>\n<p data-start=\"1567\" data-end=\"1766\">&#8220;ULIP demand has dipped in recent quarters with market corrections. But that\u2019s cyclical,&#8221; Mehta explained. He believes the dip is temporary and expects demand to bounce back with market recovery.<\/p>\n<p data-start=\"1768\" data-end=\"2003\">Even though ULIPs are considered tricky as collateral due to fluctuating surrender values, BimaPay sees long-term potential in them. \u201cWe don\u2019t see this as a permanent trend,\u201d Mehta added, underlining the firm\u2019s strategic focus.<\/p>\n<h3 data-start=\"2005\" data-end=\"2063\">India\u2019s First Digital-Only Loan Against Policy Product<\/h3>\n<p data-start=\"2065\" data-end=\"2259\">The platform is set to be a first-of-its-kind in India, allowing users to access loans against their life insurance policies without stepping into a branch or submitting piles of paperwork.<\/p>\n<p data-start=\"2261\" data-end=\"2396\">The innovation comes at a time when digital lending is gaining traction, and insurers are increasingly open to tech collaborations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BimaPay Finsure is getting ready to introduce what it calls India\u2019s first fully digital platform for loans against life insurance policies. The company, led by CEO and Co-founder Hanut Mehta, aims to simplify a traditionally offline and paperwork-heavy process by offering a seamless, tech-driven alternative. Aiming to Disrupt a Paper-Heavy Process Taking a loan against [&hellip;]<\/p>\n","protected":false},"author":2,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1362],"tags":[],"ppma_author":[1329],"class_list":{"0":"post-9934","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-finance-and-economy-news"}," _eael_post_view_count":0,"authors":[{"term_id":1329,"user_id":2,"is_guest":0,"slug":"snehagandhi","display_name":"Sneha Gandhi","avatar_url":{"url":"https:\/\/trending.niftytrader.in\/wp-content\/uploads\/2025\/10\/Sneha-Gandhi.jpeg","url2x":"https:\/\/trending.niftytrader.in\/wp-content\/uploads\/2025\/10\/Sneha-Gandhi.jpeg"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":""}],"_links":{"self":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/9934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/comments?post=9934"}],"version-history":[{"count":1,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/9934\/revisions"}],"predecessor-version":[{"id":9936,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/posts\/9934\/revisions\/9936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/media\/9935"}],"wp:attachment":[{"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/media?parent=9934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/categories?post=9934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/tags?post=9934"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.niftytrader.in\/markets\/wp-json\/wp\/v2\/ppma_author?post=9934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}