Amazon has reportedly reduced its workforce by approximately 14,000 employees as part of its latest round of global layoffs, according to a report by Business Insider cited by NDTV Profit. What has caught widespread attention is the manner in which some affected workers were notified—via text messages, rather than traditional in-person or email communications.
The layoffs, which took place on October 28, are part of Amazon’s ongoing efforts to streamline operations amid global business challenges and cost-cutting measures. However, the use of text messages to inform employees of their termination has raised concerns and criticism about how large corporations handle mass layoffs in the digital era.
According to Business Insider, several Amazon employees received two early-morning text messages on Tuesday informing them that their positions had been terminated. These messages served as official notifications of job loss, confirming that the recipients were no longer employed with the company.
The report highlighted that these messages were sent directly to employees’ mobile phones, marking one of the more impersonal methods of communication used in a major layoff event. The development quickly spread across online forums and social media, as employees shared their experiences of learning about their termination via text message.
While Amazon has not issued a formal public statement detailing the exact communication process, reports indicate that not all affected employees were informed through the same method. However, the revelation that some were notified through text messages has triggered debate over corporate layoff ethics and employee treatment.
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The latest round of layoffs affects approximately 14,000 employees globally. The report did not specify which departments or regions were most impacted by the cuts.
Amazon’s workforce reductions come as the company continues to optimize costs and restructure operations amid a shifting global economic environment. The company has undertaken multiple phases of job cuts over the past few years, largely aimed at improving efficiency across its logistics, retail, and corporate divisions.
This round of layoffs, though smaller compared to previous cuts, adds to the growing list of technology and e-commerce firms reducing headcount in response to slower growth and changing market conditions.
News of employees being notified through text messages has drawn strong reactions from the workforce community. Many observers have described it as a “cold and impersonal approach”, emphasizing that such communication methods can worsen the emotional impact of job loss.
While some companies use automated systems for logistical efficiency during large-scale layoffs, the practice has been criticized for lacking compassion and human interaction, particularly when it involves long-serving employees.
Industry analysts also note that the layoffs reflect ongoing challenges in the global e-commerce sector, where companies are trying to balance profitability with post-pandemic demand normalization.
Amazon’s latest workforce reduction — affecting around 14,000 employees — underscores the continued focus on cost optimization across the tech and e-commerce industries. However, reports that some employees were notified of their job termination via text messages have sparked discussions about corporate responsibility and the human side of layoffs.
As the company navigates evolving business conditions, this incident serves as a reminder of the need for greater sensitivity and communication transparency when managing workforce transitions at such a scale.
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