India’s automobile market saw a strong festive push in September, with auto sales rising 5.2% year-on-year, according to data from the Federation of Automobile Dealers Association (FADA). The growth was largely fueled by government-led GST rate cuts, which made vehicles more affordable and spurred fresh demand.

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Strong Performance Across Segments Festive Cheer and Policy Support

The festive season traditionally brings higher footfall and stronger consumer spending, but this year’s sales jump was notably higher than expected. The reduction in tax rates has helped boost buying sentiment across urban and rural markets, particularly in the two-wheeler and passenger vehicle categories.

Strong Performance Across Segments

FADA reported that two-wheelers and passenger vehicles led the growth momentum, signaling a revival in discretionary spending and consumer confidence. Dealerships across major cities and smaller towns experienced a surge in bookings, driven by attractive festive offers, new launches, and more accessible financing options.

Industry experts believe the combination of lower GST rates and festive discounts has created the perfect environment for auto demand to rebound. The two-wheeler segment, which primarily caters to middle-income households, saw a notable increase as price-sensitive buyers took advantage of the tax relief.

Passenger vehicle sales also remained strong, with new model launches and improved supply chains helping dealers meet rising festive demand.

Festive Cheer and Policy Support

This festive period has been crucial for India’s automobile industry, which has been working to recover from previous supply challenges and high input costs. The GST rate cuts provided timely relief, allowing manufacturers and dealers to pass on the benefits to consumers.

“GST rate cuts gave a boost to the demand during the festive season,” FADA said in its latest report. The association noted that improved product availability, coupled with better financing options, has also supported the industry’s steady growth.

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Rural Demand Adds Momentum

The impact of the GST rate cuts was not limited to cities. Rural demand for entry-level bikes and scooters picked up significantly, driven by improving sentiment and better farm incomes. With rural India playing a vital role in overall auto demand, this rise added further momentum to total sales figures.

Dealers reported that affordable financing and festive promotions helped attract first-time buyers and encouraged upgrades among existing customers.

Looking Ahead

The auto industry now looks forward to maintaining this momentum through the remaining festive months. While the 5.2% year-on-year growth in September marks a positive start, industry experts believe continued policy support and stable fuel prices will be key to sustaining the pace.

As the festive season continues, manufacturers are expected to introduce more offers and incentives to keep the demand strong. For now, the GST rate cuts have successfully revived consumer sentiment, making the festive season one of the most optimistic periods for the automobile sector in recent years.