Zepto Crosses 20 Lakh Daily Orders During Diwali, 40% Ahead of Closest Rival

Quick commerce platform Zepto recorded a major milestone during the Diwali week, surpassing 20 lakh (2 million) daily orders, according to co-founder and CEO Aadit Palicha. The company’s order volumes were reported to be 40% higher than its nearest competitor, reflecting strong festive demand and rapid customer adoption.

Zepto’s Festive Surge

During the festive week from October 18 to 20, Zepto logged record-breaking daily order volumes:

• October 18: 20.1 lakh orders

• October 19: 23.7 lakh orders

• October 20: 21.3 lakh orders

These figures indicate a consistent surge in demand across multiple days leading up to Diwali.

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Market Comparison: Blinkit Leads, Zepto Closes Gap

India’s $7 billion quick commerce market continues to be led by Blinkit (owned by Eternal), which clocked over 30 lakh daily orders during the same period, as per industry sources.

Zepto secured the second position, outperforming Swiggy’s Instamart, which ranked third with the following daily order volumes:

• October 18: 14.4 lakh orders

• October 19: 16.1 lakh orders

• October 20: 15.8 lakh orders

This places Zepto significantly ahead of Instamart, highlighting its growing dominance in urban delivery markets.

CEO Comments

Zepto CEO Aadit Palicha told Moneycontrol that the platform’s order volumes are now 40% higher than its closest rival, signaling expanding customer engagement and strong operational scalability.

Industry Snapshot

The quick commerce sector in India — driven by ultra-fast grocery and essentials delivery — has seen exponential growth, especially during festive seasons. While Blinkit continues to lead in order volume, Zepto’s performance during Diwali underscores its rapid rise and expanding customer base in a competitive landscape.