MSIL or Maruti Suzuki India Limited is also known as Maruti Udyog Limited, is a subsidiary of Suzuki Motor Corporation of Japan, is also India's largest passenger car company that accounts for over 50% of the domestic car market. Also, Maruti Udyog Limited was being incorporated in 1981 under the provisions of the Indian Companies Act 1956, and the government of India chose Suzuki Motor Corporation for the joint venture partner for the company. In 1982, a JV was signed among the Government of India and Suzuki Motor Corporation.
In 1983, it was India’s first affordable car named, Maruti 800, with a 796 cc hatchback and was launched as the company went into production within a record time of 13 months.
And more than half the number of cars were sold in India wears a Maruti Suzuki badge. It is also a subsidiary of Suzuki Motor Corporation Japan. It offers a full range of cars from entry-level Maruti 800 & Alto to stylish hatchback Ritz, A star, Wagon R, Swift, Estillo and sedans SX4, DZire, and Sports Utility vehicle Grand Vitara.
Since its inception, it has produced and sold over 7.5 million vehicles in India and exported more than 500,000 units to Europe and other countries.
Also, the required characteristics make their cars relevant to Indian customers and Indian conditions. Such as, Product quality, safety, and cost-consciousness are being embedded into their manufacturing process that they have inherited from their parent company. And since its inception, it is a straightforward yet powerful Japanese philosophy that is 'smaller, fewer, lighter, shorter and neater.'
It exports entry-level models across the world to over 100 countries, and the focus has been to identify all the new markets. Some vital markets include Latin America, Southeast Asia, and Africa.
And with a brand new offering A-star, it is ready to take on European markets. It had also sold about 53,024 units in 2007-08. It is the highest ever export volume in a year for the company and marked a growth of 35% over the previous year. It has exported over 552,000 units with about 280,000 units to both Europe and Israel.
It has two state-of-the-art manufacturing facilities in India, in which the first facility is located at Gurgaon in 300 acres, and the other facility is located at Manesar, in 600 acres in North India.
Diesel Engine Plant: The Suzuki Powertrain India Limited - the Suzuki Powertrain India Limited the diesel engine plant located at Manesar is SMC's & the Maruti's first and only plant designed for producing world-class diesel engine & the transmissions for cars. It is under a joint venture company, called Suzuki Powertrain India Limited (or SPIL), in which SMC holds 70% equity. The rest is being held by MSIL. It has an initial capacity to manufacture about 100,000 diesel engines in a year. It will be scaled up to about 300,000 engines/annum by 2010.
In 2012, the Senior management members were being injured as workers resort to violence at the Maruti Suzuki’s Manesar plant.
The product range of the company includes:
It offers a full range of cars from entry-level Maruti 800 & Alto to the stylish hatchback Ritz, Swift, A star, Wagon R, Estillo and sedans SX4, DZire, and Sports Utility vehicle Grand Vitara.
- Maruti Alto 800
- Zen Estilo
- Wagon R
- A– Star
- Grand Vitara
Some of the Milestones:
- 2014:It announced the global debut of ‘Celerio’ with revolutionary Auto Gear Shift.
- 2013:It introduced stylish Stingray.
- 2012:India's favorite car Maruti Suzuki Alto crosses the 20 Lakh sales marks.
- 2011:It unveiled it