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Bajaj Auto Limited or BAJAJ-AUTO

The Company is a $2.3 billion company founded in 1926 and the world’s fourth-largest two and three-wheeler manufacturer. It has three plants in all, two located at Waluj and Chakan in Maharashtra and one plant in Pant Nagar in Uttaranchal. The company is in the production of motorcycles, scooters, and three-wheelers. In India, it has a distribution network of 485 dealers and about 1,600 authorized services centers. It also has 171 exclusive dealers for the three-wheeler section. And has a total of about 3750 rural outlets in rural regions. The brand Bajaj is a well–known brand across many countries such as Latin America, Africa, Middle East, South, and Southeast Asia. It has a distribution network in about 50 countries with a dominant presence in countries such as Colombia, Sri Lanka, Bangladesh, Mexico, Peru, Central America, and Egypt. Also, it has a technical tie-up with Kawasaki Heavy Industries of Japan to manufacture the latest models in two-wheelers. It has launched brands such as Boxer, Caliber, Wind125, Pulsar, and more. Also, launched India's first real cruiser bike, Kawasaki Bajaj Eliminator.

Some of the Milestones:

  • 2000– The company launched the Bajaj Saffire.
  • 2001– The Company also launched its latest offering in the premium bike segment 'Pulsar.' The same year Eliminator was also launched.
  • 2003– The Bajaj Pulsar DTS–i was launched. The company sold approximately 107,115 motorcycles in a month. Then, it launched Bajaj Wind 125, The World Bike in India and also launched its Caliber115 'Hoodibabaa!' in an executive motorcycle segment.
  • 2004– The Bajaj Discover DTS–I, a new Bajaj Chetak 4–stroke with wonder gear and Bajaj CT100 launched. Also, Bajaj unveiled a unique brand identity with a unique symbol, logo, and brand line.
  • 2005– The Bajaj Discover, Bajaj Avenger DTS–I and Bajaj Wave DTS–I were introduced.
  • 2006– Two Wheeler Bajaj Platina was being launched.
  • 2007– RE GDi auto rickshaw, 200 cc Pulsar DTS–I, Bajaj XCD 125 DTS–Si, Bajaj Pulsar 220 DTS–Fi, and Bajaj Kristal DTS–i was launched. The company also underwent via revamping of its organizational structure.
  • 2008– Bajaj Platina 125 DTS–Si was launched in 2008.
  • 2009– The Bajaj Pulsar 150 & 180 upgrade and Bajaj XCD 135 DTS–Si was launched in 2009.
  • 2010 – The Bajaj Auto launched a 135 cc Pulsar, with its priced INR 51,000, enhancing and pushing the Pulsar brand into the mass segment.
  • 2011– In April, Bajaj Records its best year ever since 2010.
  • 2011–Bajaj Auto ties–up with the SBI for inventory finance to dealers.
  • 2012 –Bajaj Auto tied up with Japan’s Kawasaki in Indonesia. 2000– The company launched the Bajaj Saffire simultaneously.

Some of the Awards:

  • The Company was awarded the NDTV Profit Business Leadership Award 2010 at the hands of the Honorable Finance Minister, Shri Pranab Mukherjee on 1st September 2010.
  • Bajaj Auto’s Bajaj Pulsar DTS–Fi received the bike of the year in 2007 by CNBC–TV18 Autocar Auto Awards.
  • Bajaj Platina 100 cc received the bike of the year 2007 by NDTV Profit Bike India.
  • The Company's Chakan Plant won Super Platinum Award for its manufacturing Excellence in 2006–07 by Frost and Sullivan.
  • Bajaj CT 100 bagged Motorcycle Total Customer Satisfaction Study in 2005 by the TNS Automotive.

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