ISEC

It was incorporated as of March 9, 1995, as ICICI Brokerage Services Limited, as a public limited company under the Companies Act, 1956, with the RoC. It was also granted a certificate for commencement of business as of May 3, 1995. Subsequently, the company name was changed to ICICI Securities Limited, according to a special resolution of the Shareholders dated March 12, 2007. Also, the company name was changed due to the restructuring of operations being undertaken by the then holding company, ICICI Securities Primary Dealership Limited according to the RBI circular dated July 4, 2006. Soon, a fresh certificate of incorporation dated March 26, 2007, was being issued by the RoC upon the name change of the Company.

Some of the Milestones:

• 2000: It launched ICICIdirect.
• 2001: It launched an online mutual funds platform.
• 2002: It launched derivatives, Direct Link and ‘Buy Today, Sell Tomorrow.’
• 2003: It launched GOI bonds on ICICIdirect.
• 2005: It expanded through ICICIdirect branches.
• 2006: It launched the distribution of health and life insurance products.
• 2007: It launched overseas trading services.
• 2008: It launched ‘On-the-move,’ a website, Active Trader Services and distribution of online insurance products.
• 2009: It launched online currency derivatives and private wealth management services.
• 2010:
• It launched an online National Pension System facility, SIP in equity and ‘F&O @ FingerTips.'
• Also, ICICIdirect launched ICICI Centre for Financial Learning.
• 2011: It launched lifetime prepaid brokerage plans, a facility for filing income tax returns online, my ‘GTC’ (good till canceled) under the online document storage services, equity cash product, Target Investment Plans, and ‘Webetorial’ online tutorial programs.
• 2012:
• It launched SPAN based margining for futures and options in the derivatives market, and eLearn for stock market entrants, and Shares as Margin in the equity segment and equity relationship services on ICICIdirect.
• It relaunched ‘myGTC’ as VTC (‘Valid Till Cancellation’) facilities.
• Also, ICICIdirect Centre for Financial Learning launched StockMIND, which is a nation-wide contest for college students.
• 2013: It launched inflation-indexed national savings securities such as cumulative, e-voting facility, investment advisory services, and Flexi Cash facilities on ICICIdirect.
• 2014:
• It introduced ‘Priority Circle’ for high-value investors.
• It launched the CIBIL TransUnion Score and the CIBIL report on ICICIdirect.
• 2015:
• It launched the ‘Insta accounts’ facility, ‘Track and Act’ robo advisory platform, and ‘bullet trade’ facility on ICICIdirect.
• It also offered sovereign gold bonds.
• 2016: It launched equity advised portfolio services, cloud orders for equity segments, price improvement orders, VTC (or Valid Till Cancel) Future Square off orders, portfolio X-ray reports.
• 2017:
• It launched investment in AIFs on a private placement basis on ICICIdirect, margin trading facility, funding of employee stock option schemes, factor-based portfolios (being developed by MSCI), overseas trading facility (via a strategic partnership with an online multi-asset trading and investment platform), ‘multi price order’ in the equity segment.
• It introduced ‘live’ notifications on the ICICIdirect mobile application.
• It introduced the ‘One-Click Investment’ for investment in mutual funds on ICICIdirect.

Some of the Achievements:

• 2004: It was awarded the Outlook Money ‘Best e- Brokerage Award.’
• 2005: It was also awarded the Outlook Money ‘Best e- Brokerage Award.’
• 2007:
• It was awarded the ‘Best Brokers Site’ at the Web 18 Genius of the Web Awards 2007.
• It was awarded the ‘CNBC AWAAZ Consumer Award 2007’ for the Most Preferred Financial Advisory Service.
• It was awarded the Outlook Money ‘Best e- Brokerage Award.’
• 2008: It was also awarded the Outlook Money ‘Best e- Brokerage Award.’
• 2009:
• It was awarded the ‘Best in Category - Financial Services’ at the Franchise Awards 2009.
• Also, it was awarded the Outlook Money ‘Best e- Brokerage Award.’
• 2010:
• It was awarded the ‘Best Performing National Financial Advisor - Retail’ award during the UTI CNBC TV18 Financial Advisor Awards 2010.
• It was awarded the ‘Best in Category - Financial Services’ at the Franchise Awards 2010.
• It was awarded the Outlook Money ‘Best e- Brokerage Award.’
• 2011:
• It was awarded the ‘Best in Category - Financial Services’ at the Franchise Awards 2011.
• It was awarded the Outlook Money ‘Best e- Brokerage Award.’
• 2012:
• It was awarded the ‘Best in Category – Financial Services’ at the Franchise Awards 2012.’
• It was awarded the ‘Best Equity Broking House (Cash Segment)’ award at the BSE IPF – D& B Equity Broking Awards 2012.
• It was awarded the Outlook Money ‘Best e- Brokerage Award.’
• 2013:
• It was awarded the ‘Best in Category - Financial and Business Services’ at the Franchise Awards 2013.
• It was awarded the Banking Frontiers Finnoviti Award 2013 for its ‘Valid Till Cancelled Order’ VTC) facility.
• It was awarded the Outlook Money ‘Best e- Broker’ Award.
• 2015:
• It was awarded the ‘Franchisor of the Year – Financial Services’ at the Franchise Awards 2015.
• It was awarded the ‘Best in Class Corporate Social Responsibility Practice’ award at the Responsible Business Awards.
• It was awarded the Outlook Money ‘Best Retail Broker Award.’
• 2016:
• It was awarded the ‘Franchisor of the Year - Financial Services’ at the Franchise Awards 2016.
• It was also presented the ‘Support and Improvement in Quality of Education’ award during the 6th Asia Best CSR Practices Awards 2016.
• It was awarded the ‘Best use of CSR practices in the Financial Sector’ award during the Global CSR Excellence and Leadership Awards.
• It was awarded the Outlook Money ‘Best Retail Broker’ Award.
• 2017:
• It was awarded the ‘Best Performing National Financial Advisor - Equity Broker’ award during the UTI CNBC TV 18 Financial Advisor Awards 2016-17.
• It was awarded the ‘Support and Improvement in Quality of Education’ award during the CSR Leadership Awards.
• It was awarded the ‘Sustainable Education Strategy’ award at the Responsible Business Awards.
• It was awarded the ‘Franchisor of the Year - Financial Services’ Award during the Franchise Awards 2017.