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Zee Entertainment Enterprises Ltd. (ZEEL) is a leading media and entertainment company founded in 1992 in India. Over the years, ZEEL has expanded its portfolio to include a diverse mix of television channels, digital content and movies, making it one of the largest media conglomerates in India.

As of 2021, ZEEL had a revenue of INR 15,091 crore and a profit of INR 1,901 crore. The company's major revenue drivers include advertising, subscription, and digital distribution.

In terms of its product mix, ZEEL operates a bouquet of national and regional TV channels across various genres such as news, entertainment, music, and movies. The company also produces digital content for OTT platforms and owns a movie production house.

In terms of industry analysis, ZEEL operates in the highly competitive Indian media and entertainment industry, which is dominated by players such as Disney-Star, Sony Pictures, and Viacom18. The industry is expected to grow due to increasing digitization, rising disposable incomes, and a growing middle class.

In conclusion, ZEEL is well positioned in the Indian media and entertainment industry and has a strong portfolio of products and services, making it one of the key players in the market.


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