Indian high-net-worth individuals (HNIs) and family offices are making a bold move—shifting their focus from traditional assets like stocks and gold to cryptocurrencies. This trend has gained serious momentum in July as global markets witness a strong crypto rally, especially during the ongoing ‘Crypto Week’ in the US.

Contents

30% Surge in Trading Volumes From Gold and Stocks to “HODLing” Crypto Family Offices Enter the Crypto Arena Slow but Steady Rise Despite Challenges

30% Surge in Trading Volumes

In just the first 15 days of July, crypto trading volumes among Indian HNIs have increased by nearly 30% across leading exchanges, compared to June. Platforms like CoinDCX, CoinSwitch, Mudrex, and ZebPay are seeing a noticeable spike in participation from Indian family offices.

This surge indicates growing interest and confidence in the digital asset space, despite the regulatory uncertainty and heavy taxation still looming in India.

From Gold and Stocks to “HODLing” Crypto

Traditionally known for favoring gold and equity investments, Indian HNIs are now choosing to ‘HODL’ crypto, a term in the digital world referring to long-term holding of cryptocurrencies. This marks a significant shift in wealth management strategies.

Mudrex reported a 30% rise in HNI trading volumes in just one week, reaching nearly $10 million.

CoinDCX noted that average trade sizes from HNIs—about ₹5 lakh per trade in June—jumped 25–30% in July.

These numbers show a clear uptick in both trade volume and confidence among affluent investors.

Family Offices Enter the Crypto Arena

What’s even more notable is the increased participation of family offices and institutions. Between January and June, CoinDCX reported that around 50% of its total trading volumes came from over 3,500 HNIs and institutional investors.

The average monthly investment by these entities crossed ₹50 lakh, specifically in the spot markets, reflecting serious commitment.

Slow but Steady Rise Despite Challenges

While the enthusiasm is high, most Indian HNIs are still moving cautiously, given India’s lack of clear regulations and high crypto taxation. However, the potential returns from the ongoing global bull run are proving too tempting to ignore.

This shift highlights a broader trend where traditional investors are warming up to digital assets, especially as crypto markets gain international legitimacy and visibility.