Ola Electric is setting its sights high as CEO Bhavish Aggarwal announced an ambitious target of 25–30% market share in the two-wheeler EV segment, with a strong focus on vertical integration to improve margins.

Sankalp Event Highlights

Speaking at the company’s annual Sankalp event on August 15, Aggarwal said, “Our target market share for two-wheeler EVs is about 25–30 percent with very high margins, so we believe we are on the trajectory again.”

The event was held at Ola’s newly inaugurated gigafactory in Krishnagiri, Tamil Nadu, where the company plans to manufacture lithium-ion cells for its electric vehicles.

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Focus on Vertical Integration

Vertical integration is expected to be a key driver for Ola’s profitability. By producing its own batteries, Ola Electric aims to bring down costs, enhance efficiency, and strengthen its competitive edge in the rapidly growing EV industry.

Transition Phase and Product Strategy

When asked if Ola would regain its lost momentum, Aggarwal confidently replied, “Mojo is still there, it’ll reflect in numbers also.”

He also acknowledged that the last six months were a transitional phase for the company. Ola Electric phased out its Gen 2 scooters, scaled up supplies of its Gen 3 models, and even introduced its first electric bike.

The Road Ahead for Ola Electric

The company’s renewed focus on scale, efficiency, and product innovation highlights its long-term commitment to dominating India’s electric two-wheeler market.

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ByRuchika Dave

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Ruchika Dave is an experienced Intraday Trader and Stock Market Analyst with a strong focus on IPOs, business news, and the Indian economy. As a Marketing Head by profession, she combines strategic expertise with deep market knowledge to deliver accurate and insightful financial analysis trusted by readers and investors alike.