Shares of Tata Motors Ltd. fell on Wednesday, October 8, after its luxury car unit Jaguar Land Rover (JLR) reported weaker-than-expected sales for the second quarter. The decline in shares reflects investor concerns over the operational challenges faced by JLR, including a recent cyberattack that temporarily disrupted production and sales.

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Q2 Sales Take a Hit Declines Seen Across Global Markets Revenue and Profitability Outlook

The cyberattack on August 31 forced JLR to temporarily shut down its systems, which had a direct impact on its manufacturing operations and sales processes. The incident led to lower production output and a slowdown in deliveries to dealerships, affecting both wholesale and retail volumes for the quarter.

Q2 Sales Take a Hit

During the September quarter, JLR’s wholesale volumes declined by 24.2%, while retail sales fell by 17.1% compared to the same period last year. These numbers highlight the immediate impact of the cyberattack on the company’s ability to supply cars to its customers.

In addition to the cyberattack, JLR is also dealing with the wind-down of legacy Jaguar models, which has contributed to a natural reduction in sales. Older models are being phased out to make way for newer offerings, and this transition has temporarily lowered overall volumes.

Furthermore, incremental US tariffs on certain car models have added pressure on JLR’s international sales. Tariffs increase the cost of exports, which can reduce demand in key markets, particularly North America.

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Declines Seen Across Global Markets

The sales slowdown at JLR was observed across all major markets during the quarter:

UK: -32.3%
North America: -9%
Europe: -12.1%
China: -22.5%
MENA: -15.8%
Overseas: -4.1%

The UK and China experienced the sharpest declines, reflecting the combined impact of cyber disruption, model wind-downs, and challenging market conditions. Even North America, a relatively strong market for JLR, saw a modest decline of 9%.

Revenue and Profitability Outlook

According to brokerage firm Nuvama, JLR’s Q2 revenue is expected to decline by 22%, while earnings before interest, taxes, depreciation, and amortization (EBITDA) could fall by as much as 52%. This reflects the combined effect of operational disruptions, phased-out legacy models, and additional tariffs.

The outlook underscores the challenges facing Tata Motors’ luxury car unit, though analysts note that the company’s proactive steps to restore operations could help stabilize future performance.

Restarting Manufacturing Operations

Tata Motors’ management has emphasized its focus on restarting JLR operations as quickly as possible. The engine production plant resumed operations on October 8, followed by car manufacturing at Nitra and Solihull facilities. The company aims to restore production levels gradually, ensuring that supply to dealers and customers can return to normal.

This restart is a critical step for Tata Motors, as it will help the company recover lost volumes and revenue in the coming quarters. Management remains confident that new model launches and improved operational stability will support growth once production is fully restored.

Tata Motors Stock Performance

On Wednesday morning, Tata Motors shares were down nearly 1% at ₹691.25 per share, reacting to the Q2 sales update. Despite this short-term dip, the stock has gained 17.4% over the past six months, indicating investor confidence in Tata Motors’ long-term growth prospects and ability to navigate temporary challenges.

Looking Ahead

While the cyberattack has temporarily disrupted JLR’s operations, the company’s focus on resuming production and stabilizing sales volumes is likely to reassure investors. The coming quarters will be crucial in assessing how quickly JLR can recover and how Tata Motors manages external pressures such as tariffs and product transitions.

Investors and industry watchers will be closely monitoring JLR’s production ramp-up, new model launches, and international sales performance, as these factors will determine the company’s growth trajectory in the luxury car segment.

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