Apple has reported record-breaking results for the September quarter, with global revenue reaching $102.5 billion. The company also achieved an all-time high revenue in India, marking its 14th consecutive quarter of record iPhone sales in the country.

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Tim Cook Credits iPhone 17 for Record Sales Retail Expansion and Local Manufacturing Boost Growth iPhone Revenue Climbs 6% Year-on-Year India iPhone Sales Up 28% in 2025: Counterpoint Research Pro Model Demand Rises in India

Tim Cook Credits iPhone 17 for Record Sales

Apple CEO Tim Cook credited the robust demand for the iPhone 17 series for driving the record performance. He noted that Apple achieved revenue growth in the majority of its tracked markets and recorded September-quarter revenue highs across several emerging markets, including India.

“We grew in the vast majority of markets we track and had September-quarter revenue records in dozens of markets… We also set a September-quarter revenue record in emerging markets, and an all-time revenue record in India,” Cook said during the company’s post-earnings call.

Cook added that he expects the sales momentum to continue into the December quarter.

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Retail Expansion and Local Manufacturing Boost Growth

Apple’s performance in India was also supported by its two new retail stores launched earlier this year and continued growth in local manufacturing. According to IDC India, Apple is expected to sell 15.5 million iPhones in India in 2025, a 25% year-on-year increase, even as the overall smartphone market is projected to decline 4% to 155 million units by December.

iPhone Revenue Climbs 6% Year-on-Year

Apple CFO Kevan Parekh said that iPhone revenue reached $49 billion, up 6% year-over-year, driven by the iPhone 16 family. The iPhone business saw growth across most major regions, including Latin America, the Middle East, and South Asia, with India achieving an all-time record.

“The iPhone active installed base grew to an all-time high, and we set a September-quarter record for upgraders,” Parekh noted.

India iPhone Sales Up 28% in 2025: Counterpoint Research

According to Counterpoint Research, Apple’s iPhone sales in India are expected to grow 28% in 2025, led by the strong performance of the iPhone 17 lineup. Launch-month sales of the iPhone 17 were 19% higher than those of the iPhone 16 series launched in 2024.

While the company faced early supply shortages, the iPhone 17 Pro continues to witness “deferred, not lost” demand, as customers are willing to wait for availability.

Pro Model Demand Rises in India

Counterpoint Research Associate Director Tarun Pathak highlighted that the mix between Pro and base models in India has improved significantly this year.

“It’s likely to reach record levels, driven by strong demand and a well-differentiated portfolio,” Pathak said.
He added that Apple is now allocating a larger share of India-made iPhones for domestic sales to meet the rising demand.

In China, the share of Pro models has climbed to 50% from 20% three to four years ago, while in India, it has moved from single digits to low double digits, reflecting the market’s premium shift.

Key Highlights

Global revenue: $102.5 billion in the September quarter
iPhone revenue: $49 billion, up 6% YoY
India iPhone sales: 14th consecutive record quarter
Expected India iPhone sales (2025): 15.5 million units (+25% YoY)
Launch-month growth: iPhone 17 sales +19% vs iPhone 16
India iPhone sales growth forecast: +28% in 2025

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