Adcounty Media IPO
Adcounty Media IPO(ADCOUNTY)
Overview
Adcounty Media India IPO is a bookbuilding of ₹50.69 crores. The issue is entirely a fresh issue of 59.63 lakh shares. Adcounty Media India IPO opens for subscription on June 27, 2025 and closes on July 1, 2025. The allotment for the Adcounty Media India IPO is expected to be finalized on Wednesday, July 2, 2025. Adcounty Media India IPO will be list on BSE SME with a tentative listing date fixed as Friday, July 4, 2025. Adcounty Media India IPO price band is set at ₹80 to ₹85 per share. The minimum lot size for an application is 1600. The minimum amount of investment required by retail investors is ₹1,28,000. But it is suggested to the investor to bid at the cutoff price to avoid the oversubscription senerio, which is about to ₹1,36,000. The minimum lot size investment for HNI is 2 lots (3,200 shares) amounting to ₹2,72,000. Narnolia Financial Services Ltd is the book-running lead manager of the Adcounty Media India IPO, while Skyline Financial Services Private Ltd is the registrar for the issue.The market maker for Adcounty Media India IPO is Prabhat Financial Services Ltd.. Refer to Adcounty Media India IPO RHP for detailed information.
Total Shares
59,63,200
Issue Size
₹50.69 Cr
Price Band
₹85 – ₹85
Lot Size
1600 shares
Min. Investment
₹1,36,000
Max. Investment
₹1,36,000
Open Date
27 Jun, 2025
Close Date
01 Jul, 2025
Allotment
02 Jul, 2025
Listing
04 Jul, 2025
Max. Investment
₹1,36,000
Announced
27 Jun, 2025
Opening Date
27 Jun, 2025
Closing Date
01 Jul, 2025
Basis of Allotment
02 Jul, 2025
Initiation of Refunds
03 Jul, 2025
Credit of Shares
04 Jul, 2025
Listing Date
04 Jul, 2025
Live GMP
Est. Listing: ₹125
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About Adcounty Media IPO
Adcounty Media India Limited is a BrandTech company that offers complete digital marketing solutions, from brand promotion to performance-based campaigns. The company uses advanced technology to create customized advertising strategies for clients across different industries.
The service portfolio includes Programmatic Advertising, Search Engine Optimization (SEO), Social Media Marketing, and paid campaigns like
Adcounty Media IPO Share Price
Issue Breakdown
Shareholding
Dilution: 36.1% increase in shares
Adcounty Media IPO Promoter Holding
Adcounty Media IPO Financial Health
Adcounty Media India Limited's revenue increased by 61% and profit after tax (PAT) rose by 66% between the financial year ending with March 31, 2025 and March 31, 2024.
Adcounty Media IPO Lot Size
Investors can bid for a minimum of 1,600 shares and in multiples thereof. The following table depicts the minimum and maximum investment by Individual Investors (Retail) and HNI in terms of shares and amount.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 1600 | ₹1,36,000 |
| Retail (Max) | 1 | 1600 | ₹1,36,000 |
| HNI (Min) | 2 | 3200 | ₹2,72,000 |
(All values in CR)
Adcounty Media IPO Valuation
The market capitalization of Adcounty Media India IPO is ₹191.26 Cr. KPI as of Mon, Mar 31, 2025.
| Metric | Value |
|---|---|
| ROE | 47.28 |
| ROCE | 47.27 |
| RoNW | 47.28 |
| PAT Margin | 19.96 |
| EBITDA Margin | 26.49 |
| Price to Book Value | 3.71 |
(All values in CR)
Adcounty Media IPO Strength & Risk
Adcounty Media IPO Strengths:
- Growth driven, global customer base (almost 47 countries)
- Using a blend of technology, market research and data analytics to produce successful ad campaigns.
- Supported by qualified and experienced management, KMP’s and employees.
Adcounty Media IPO Rish:
Very limited earlier revenues — under ₹1 cr until FY23 before recent surge.
SME listing volatility & low liquidity — typical of BSE SME IPOs.
Concentration in advertising/event sector — prone to economic or discretionary spending cuts.
Use of proceeds for capex, acquisitions & working capital — acquisition plans may carry execution risk.
Governance & disclosure demands — need to ramp up controls could divert management focus .
High promoter lock-in & OFS regulations — restrictive SME rules may limit liquidity or insider exits.
Historical net-worth decline pre-revival — sharp financial contraction before recovery.
Pricing/valuation risk — potential overpricing, especially if GMP is high.
Post-listing selling pressure — stock may decline after initial hype or lock-up expiry
Adcounty Media IPO Subscription Status
Adcounty Media India IPO subscribed 273.08 times. The public issue subscribed 229.37 times in the retail category, 137.33 times in QIB, and 555.79 times in the NII category by July 1, 2025 5:04:40 PM (Day 3).
| Investor Category | Subscription (times) | Shares Offered | Shares bid for | Total Amount (Rs Cr.) |
|---|---|---|---|---|
| Anchor | 1.00 | 16,86,400 | 16,86,400 | 14.33 |
| Market Maker | 1.00 | 3,36,000 | 3,36,000 | 2.86 |
| Qualified Institutions | 137.33 | 11,24,800 | 15,44,73,600 | 1 |
| Non-Institutional Buyers | 555.79 | 8,44,800 | 46,95,34,400 | 3 |
| Retail | 229.37 | 19,71,200 | 45,21,39,200 | 3 |
| Total | 273.08 | 39,40,800 | 1,07,61,47,200 | 9 |
Adcounty Media IPO GMP
Adcounty Media India was listed on the stock exchange on 04-07-2025. The IPO was subscribed 273.08x. The last GMP for Adcounty Media India IPO was ₹40, updated on Jul 4th 2025 09:31 AM. As per the last GMP, the expected profit/loss for the IPO was 47.06%. The issue price of Adcounty Media India IPO (544435) was ₹85.00, listed at a price of ₹130.00, which is 52.94% higher than the allotment price. The expected IPO listing price as per grey market was ₹125, listed above GMP price and marked as positive listing for GMP.
Last updated 04 Jul, 2025 · Source: aggregated grey-market dealers
| Date | IPO Price | GMP | Sub2 Sauda | Est. Listing | Est. Profit | Updated |
|---|---|---|---|---|---|---|
| 04 Jul, 2025 | 85 | ₹40 | 48600 | ₹125 (47.06%) | 64000 | 04 Jul, 2025 |
| 03 Jul, 2025 | 85 | ₹40▼ | 48600 | ₹125 (47.06%) | 64000 | 03 Jul, 2025 |
| 02 Jul, 2025 | 85 | ₹50 | 60800 | ₹135 (58.82%) | 80000 | 02 Jul, 2025 |
| 01 Jul, 2025 | 85 | ₹50▲ | 60800 | ₹135 (58.82%) | 80000 | 01 Jul, 2025 |
| 30 Jun, 2025 | 85 | ₹44▲ | 53500 | ₹129 (51.76%) | 70400 | 30 Jun, 2025 |
| 29 Jun, 2025 | 85 | ₹38 | 46200 | ₹123 (44.71%) | 60800 | 29 Jun, 2025 |
| 28 Jun, 2025 | 85 | ₹38 | 46200 | ₹123 (44.71%) | 60800 | 28 Jun, 2025 |
| 27 Jun, 2025 | 85 | ₹38▲ | 46200 | ₹123 (44.71%) | 60800 | 27 Jun, 2025 |
| 26 Jun, 2025 | 85 | ₹33 | 40100 | ₹118 (38.82%) | 52800 | 26 Jun, 2025 |
| 25 Jun, 2025 | 85 | ₹33 | 40100 | ₹118 (38.82%) | 52800 | 25 Jun, 2025 |
| 24 Jun, 2025 | 85 | ₹33 | 40100 | ₹118 (38.82%) | 52800 | 24 Jun, 2025 |
Disclaimer: GMP is an unofficial signal from grey-market dealers and is not regulated by SEBI. Use it alongside subscription data and other research for informed decision-making.
How to Apply for Adcounty Media IPO
Login to Your Trading App
Open Zerodha, Upstox, Groww, Angel One, or any brokerage app.
Go to IPO Section
Find Adcounty Media IPO under the IPO section. Select it and enter your bid details — choose lot size and price (cut-off price recommended).
Enter UPI ID and Submit
Provide your UPI ID linked to your bank account and submit the application.
Approve Mandate on UPI App
Open your UPI app (Google Pay, PhonePe, Paytm, BHIM) and approve the IPO payment request.
Application Confirmed
Your funds will be blocked in your account until the IPO allotment process is completed.