Cash Ur Drive Marketing IPO
Cash Ur Drive Marketing IPO
Overview
Cash Ur Drive Marketing IPO is a bookbuilding of ₹60.79 crores. The issue is a combination of fresh issue of 44.69 lakh shares aggregating to ₹58.10 crores and offer for sale of 2.07 lakh shares aggregating to ₹2.69 crores. Cash Ur Drive Marketing IPO opens for subscription on July 31, 2025 and closes on August 4, 2025. The allotment for the Cash Ur Drive Marketing IPO is expected to be finalized on Tuesday, August 5, 2025. Cash Ur Drive Marketing IPO will be list on NSE SME with a tentative listing date fixed as Thursday, August 7, 2025. Cash Ur Drive Marketing IPO price band is set at ₹123 to ₹130 per share. The lot size for an application is 1,000. The minimum amount of investment required by an individual investor (retail) is ₹2,46,000 (2,000 shares). The minimum lot size investment for HNI is 3 lots (3,000 shares) amounting to ₹3,90,000. Narnolia Financial Services Ltd is the book-running lead manager of the Cash Ur Drive Marketing IPO, while Bigshare Services Pvt Ltd is the registrar for the issue.The market maker for Cash Ur Drive Marketing IPO is Prabhat Financial Services Ltd..
Issue Size
₹46,76,000
Issue Price
₹60.79 Cr
Price Band
₹123 – ₹130
Lot Size
1000 shares
Min. Investment
₹1,23,000
Max. Investment
₹1,30,000
Open Date
31 Jul, 2025
Close Date
04 Aug, 2025
Allotment
05 Aug, 2025
Listing
07 Aug, 2025
Max. Investment
₹1,30,000
Announced
31 Jul, 2025
Opening Date
31 Jul, 2025
Closing Date
04 Aug, 2025
Basis of Allotment
05 Aug, 2025
Initiation of Refunds
06 Aug, 2025
Credit of Shares
06 Aug, 2025
Listing Date
07 Aug, 2025
Live GMP
Est. Listing: ₹160
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About Cash Ur Drive Marketing IPO
Incorporated in July 2009, Cash Ur Drive Marketing Limited specializes in outdoor advertising, focusing on vehicle wrap advertising as mobile billboards.
The company provides a 360-degree marketing solution across transit media, digital wall paintings, and events, aiming for impactful branding through vehicle-based media in multiple Indian cities.
The company is an OOH advertising firm offering diverse solutions like Transit, Outdoor, Print, and Digital Media Services, helping cli
Cash Ur Drive Marketing IPO Share Price
Issue Breakdown
Shareholding
Dilution: 33.9% increase in shares
Cash Ur Drive Marketing IPO Promoters Holding
Cash Ur Drive Marketing IPO Financial Health
Cash Ur Drive Marketing Ltd.'s revenue increased by 45% and profit after tax (PAT) rose by 92% between the financial year ending with March 31, 2025 and March 31, 2024.
Cash Ur Drive Marketing IPO Lot Size
Investors can bid for a minimum of 2,000 shares and in multiples of 1,000 shares thereof. The following table depicts the minimum and maximum investment by Individual Investors (Retail) and HNI in terms of shares and amount.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Individual investors (Retail) (Min) | 2 | 2000 | ₹2,60,000 |
| Individual investors (Retail) (Max) | 2 | 2000 | ₹2,60,000 |
| S-HNI (Min) | 3 | 3000 | ₹3,90,000 |
| S-HNI (Max) | 7 | 7000 | ₹9,10,000 |
| B-HNI (Min) | 8 | 8000 | ₹10,40,000 |
(All values in CR)
Cash Ur Drive Marketing IPO Valuations
The market capitalization of Cash Ur Drive Marketing IPO is ₹229.40 Cr. KPI as of Mon, Mar 31, 2025.
| Metric | Value |
|---|---|
| ROE | 44.43 |
| ROCE | 41.55 |
| RoNW | 44.43 |
| PAT Margin | 12.69 |
| EBITDA Margin | 14.84 |
| Price to Book Value | 6.61 |
(All values in CR)
Cash Ur Drive Marketing IPO Strength & Risk
Cash Ur Drive Marketing IPO Strength:
Strong financial growth: Revenue rose from ₹97.8 Cr to ₹142.2 Cr and PAT from ₹9.2 Cr to ₹17.7 Cr in FY2025.
High return ratios: RoE 44 %, RoCE 42 %, PAT margin ~12.7 % .
Debt-free balance sheet: Debt-to-equity now zero.
Wide asset base in OOH advertising: Rights on 2,000 buses (including 1,100 e-buses) plus EV charging ad sites.
Experienced promoters & advanced tech focus: Promoted by the Khannas with 14+ years in OOH and accredited by DAVP/INS
Cash Ur Drive Marketing IPO Risk:
SME‐segment listing on NSE EMERGE: Likely low liquidity and higher volatility.
High minimum investment: Retail lot size of 2,000 shares = ₹2.6 Lakh.
Competitive & regulatory uncertainty: OOH sector faces tender-dependent revenue, legal cases, supplier reliance and pressure on pricing.
Grey market still TBD: No clear premium (GMP) established yet—adds speculative risk.
Operational challenges: Contingent liabilities (₹18 Cr) and high attrition (up to 66%) noted.
Cash Ur Drive Marketing IPO Subscriptions Status
Cash Ur Drive Marketing IPO subscribed 81.94 times. The public issue subscribed 62.41 times in the individual investors category, 76.19 times in QIB, and 135.23 times in the NII category by August 4, 2025 5:24:58 PM (Day 3).
| Investor Category | Subscription (times) | Shares Offered | Shares bid for | Total Amount (Rs Cr.) |
|---|---|---|---|---|
| Anchor | 1.00 | 13,22,000 | 13,22,000 | 17.186 |
| Market Maker | 1.00 | 2,59,000 | 2,59,000 | 3.367 |
| Qualified Institutions | 76.19 | 8,82,000 | 6,72,02,000 | 873.626 |
| Non-Institutional Buyers | 135.23 | 6,63,000 | 8,96,57,000 | 1 |
| bNII (bids above ₹10L) | 160.41 | 7,03,000 | 7,12,24,000 | 925.912 |
| sNII (bids below ₹10L) | 84.17 | 2,19,000 | 1,84,33,000 | 239.629 |
| Individual Investors (IND category bidding for 2 Lots) | 62.41 | 15,50,000 | 9,67,40,000 | 1 |
| Total | 81.94 | 30,95,000 | 25,35,99,000 | 3 |
Cash Ur Drive Marketing IPO GMP
Cash Ur Drive Marketing SME IPO last GMP is ₹30, last updated Aug 4th 2025 04:53 PM. With the price band of 130.00, Cash Ur Drive Marketing SME IPO's estimated listing price is ₹160 (cap price + today's GMP).The expected percentage gain/loss per share is 23.08%. >> Cash Ur Drive Marketing SME IPO Retail Subject to Sauda: ₹22800 The lowest GMP is ₹0.00, while the highest GMP is ₹31.00.
Last updated 04 Aug, 2025 · Source: aggregated grey-market dealers
| Date | IPO Price | GMP | Sub2 Sauda | Est. Listing | Est. Profit | Updated |
|---|---|---|---|---|---|---|
| 04 Aug, 2025 | 130 | ₹30▲ | 22800 | ₹160 (23.08%) | 30000 | 04 Aug, 2025 |
| 03 Aug, 2025 | 130 | ₹26 | 19800 | ₹156 (20.00%) | 26000 | 03 Aug, 2025 |
| 02 Aug, 2025 | 130 | ₹26▲ | 19800 | ₹156 (20.00%) | 26000 | 02 Aug, 2025 |
| 01 Aug, 2025 | 130 | ₹21 | 16000 | ₹151 (16.15%) | 21000 | 01 Aug, 2025 |
| 31 Jul, 2025 | 130 | ₹21 | 16000 | ₹151 (16.15%) | 21000 | 31 Jul, 2025 |
| 30 Jul, 2025 | 130 | ₹21▼ | 16000 | ₹151 (16.15%) | 21000 | 30 Jul, 2025 |
| 29 Jul, 2025 | 130 | ₹31▲ | 23600 | ₹161 (23.85%) | 31000 | 29 Jul, 2025 |
| 28 Jul, 2025 | 130 | ₹25 | 19000 | ₹155 (19.23%) | 25000 | 28 Jul, 2025 |
| 27 Jul, 2025 | 130 | ₹25 | 19000 | ₹155 (19.23%) | 25000 | 27 Jul, 2025 |
| 26 Jul, 2025 | 130 | ₹25▲ | 19000 | ₹155 (19.23%) | 25000 | 26 Jul, 2025 |
| 25 Jul, 2025 | 130 | ₹0 | - | ₹130 (0.00%) | - | 25 Jul, 2025 |
| 24 Jul, 2025 | 130 | ₹0 | - | ₹130 (0.00%) | - | 24 Jul, 2025 |
Disclaimer: GMP is an unofficial signal from grey-market dealers and is not regulated by SEBI. Use it alongside subscription data and other research for informed decision-making.
How to Apply for Cash Ur Drive Marketing IPO
Login to Your Trading App
Open Zerodha, Upstox, Groww, Angel One, or any brokerage app.
Go to IPO Section
Find Cash Ur Drive Marketing IPO under the IPO section. Select it and enter your bid details — choose lot size and price (cut-off price recommended).
Enter UPI ID and Submit
Provide your UPI ID linked to your bank account and submit the application.
Approve Mandate on UPI App
Open your UPI app (Google Pay, PhonePe, Paytm, BHIM) and approve the IPO payment request.
Application Confirmed
Your funds will be blocked in your account until the IPO allotment process is completed.