Ethos Limited

Ethos Limited

  • IPO Date18 May, 2022 to 20 May, 2022
  • Listing Date30 May, 2022
  • Face Value₹10 per share
  • Issue Price836 to ₹878 per share
  • Lot Size17 Shares
  • Minimum Investment₹14,926
  • Listing AtBSE, NSE
  • Total Issue Size53,79,108 Shares
    (aggregating up to ₹472.29 Cr)
  • Fresh Issue42,71,071 Shares
    (aggregating up to ₹375.00 Cr)
  • Offer for Sale11,08,037 Shares
    (aggregating up to ₹97.29 Cr)
  • Issue TypeBook Built Issue IPO
  • Share holding pre issue-
  • Shareholding post issue-
IPO Dates

Closing Date

20 May, 2022

Initiation of Refunds

27 Mar, 2022

Listing Date

30 May, 2022

18 May, 2022

Opening Date

25 May, 2022

Basis of Allotment

27 Mar, 2022

Credit of Shares

UPI Mandate Expiry Date:20 May, 2022

Ethos Limited Lot Size

Investors can bid for a minimum of 17 shares and in multiples thereof. The below table depicts the minimum and maximum investment by retail investors and HNI in terms of shares and amount.

ApplicationLotsSharesAmount
Retail (Min) 11714,926
Retail (Max)132211,94,038

Ethos Limited Promoter Holding

Yashovardhan Saboo, KDDL Limited and Mahen Distribution Limited are the company promoters.

Pre Issue Share HoldingPost Issue Share Holding
81.01%61.65%

Ethos Limited COMPANY INFORMATION

Ethos Limited IPO is a book built issue of Rs 472.29 crores. The issue is a combination of fresh issue of 0.43 crore shares aggregating to Rs 375.00 crores and offer for sale of 0.11 crore shares aggregating to Rs 97.29 crores. Ethos Limited IPO bidding started from May 18, 2022 and ended on May 20, 2022. The allotment for Ethos Limited IPO was finalized on Wednesday, May 25, 2022. The shares got listed on BSE, NSE on May 30, 2022. Ethos Limited IPO price band is set at ₹836 to ₹878 per share. The minimum lot size for an application is 17 Shares. The minimum amount of investment required by retail investors is ₹14,926. Emkay Global Financial Services Ltd and Incred Capital Financial Services Pvt Ltd are the book running lead managers of the Ethos Limited IPO, while Kfin Technologies Limited is the registrar for the issue. Refer to Ethos Limited IPO RHP for detailed information.

Ethos Limited is the largest luxury and premium watch retailer in India. The company delivers premium luxury watches through websites, social media platforms and physical stores. Ethos Limited operates on an omnichannel model and allows customers to order products either offline or online and have the flexibility of buying products at one store and returning at another or browsing product catalogues and placing orders online with doorstep delivery.

The company's watch portfolio has 50 premium brands including Omega, IWC Schaffhausen, Jaeger LeCoultre, Panerai, Bvlgari, H. Moser & Cie, Rado, Longines, Baume & Mercier, Oris SA, Corum, Carl F. Bucherer, Tissot, Raymond Weil, Louis Moinet and Balmain.

The company has 50 physical retail stores in 17 cities in India including New Delhi Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Chandigarh, Ahmedabad, Jaipur, Lucknow, Gurgaon, Guwahati, Ludhiana, Nagpur, Noida, Pune and Thane. Ethos Limited has 7,000 different premium watches and 30,000 watches in stock at any given time.

As of December 31, 2021, the company's website had 21,844,216 visitor sessions.

Competitive Strengths:

  1. Access to a large base of luxury Customer.
  2. Deep understanding of digital and Omnichannel commerce.
  3. Strategically located and well-invested store network with an attractive in-store experience.
  4. Strong and long-standing relationships with luxury watch brands and luxury groups.
  5. Leadership position in an attractive luxury watch market.
  6. Experienced and committed management team with a proven track record.

FAQs About Ethos Limited

Ethos Limited will open on 18 May, 2022 and close on 20 May, 2022. Investors must apply within this period to participate.

The Ethos Limited price band is set between ₹836.00 and ₹878.00 per share. The minimum lot size is 17, requiring an investment of at least ₹14926.00.

The Ethos Limited shares are expected to be listed on 30 May, 2022, subject to regulatory approvals and final allotment.

You can track your Ethos Limited application status on the registrar’s website: Link Intime or KFintech using your PAN, application number, or DP ID

The Ethos Limited will be listed on major stock exchanges such as NSE and BSE, where you can trade shares once they are listed.