Purple Style Labs IPO
Purple Style Labs IPO
Overview
Purple Style Labs IPO is a book build issue of ₹680.00 crores. The issue is entirely a fresh issue of 1.18 crore shares of ₹680.00 crore. Purple Style Labs IPO opens for subscription on Aug 31, 2026 and closes on Sep 2, 2026. The allotment for the Purple Style Labs IPO is expected to be finalized on Sep 3, 2026. Purple Style Labs IPO will list on NSE and BSE with a tentative listing date fixed as Sep 7, 2026. Purple Style Labs IPO is set issue price band at ₹546 to ₹575 per share. The lot size for an application is 26 shares. The minimum amount of investment required by an individual investor (retail) is ₹14,950 (26 shares) (based on upper price). Axis Capital Ltd. is the book running lead manager and Kfin Technologies Ltd. is the registrar of the issue.
Total Shares
1,18,26,086
Issue Size
₹680 Cr
Price Band
₹546 – ₹575
Lot Size
26 shares
Min. Investment
₹14,950
Max. Investment
₹1,94,350
Open Date
31 Aug, 2026
Close Date
02 Sep, 2026
Allotment
03 Sep, 2026
Listing
07 Sep, 2026
Max. Investment
₹1,94,350
Announced
31 Aug, 2026
Opening Date
31 Aug, 2026
Closing Date
02 Sep, 2026
Basis of Allotment
03 Sep, 2026
Initiation of Refunds
04 Sep, 2026
Credit of Shares
04 Sep, 2026
Listing Date
07 Sep, 2026
Live GMP
Est. Listing: ₹620
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About Purple Style Labs IPO
Incorporated in August 2015, Purple Style Labs Limited is a multi-brand luxury omni-channel fashion platform operating under Pernia’s Pop-Up Shop (PPUS), offering a curated portfolio of luxury fashion products across womenswear, menswear, jewellery, accessories and kidswear, with a focus on wedding and occasion wear. The Company sources products from 1,109 active designer brands as of March 31, 2026, including Seema Gujral, Anushree Reddy, Amit Aggarwal and Rohit Gandhi & Rahul Khanna.
Purple Style Labs IPO Share Price
Issue Breakdown
Shareholding
Dilution: 18.3% increase in shares
Purple Style Labs IPO Financial Health
Purple Style Labs Ltd.'s revenue increased by 15% and profit after tax (PAT) dropped by 51% between the financial year ending with March 31, 2026 and March 31, 2025.
Purple Style Labs IPO Lot Size
Investors can bid for a minimum of 26 shares and in multiples thereof.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 26 | ₹14,950 |
| Retail (Max) | 13 | 338 | ₹1,94,350 |
| S-HNI (Min) | 14 | 364 | ₹2,09,300 |
| S-HNI (Max) | 66 | 1716 | ₹9,86,700 |
| B-HNI (Min) | 67 | 1742 | ₹10,01,650 |
(All values in CR)
Purple Style Labs IPO Valuations
| Metric | Value |
|---|---|
| ROE | - |
| ROCE | -23.56 |
| RoNW | - |
| PAT Margin | -51.16 |
| EBITDA Margin | 5.44 |
| NAV | -7.69 |
| Price to Book Value | - |
(All values in CR)
Purple Style Labs IPO Strength & Risk
Purple Style Labs IPO – Strengths
- Strong multi-brand luxury platform: Offers a wide portfolio of designer brands across multiple categories.
- Omni-channel business model: Combines online platforms with physical Experience Centres.
- Robust international presence: Operations across India, the UK and the US, with a growing global customer base.
- Large designer network: 1,109 active designer brands as of March 31, 2026.
- Strong brand positioning: Established as a premium destination for Indian designer fashion.
- Experienced management: Supported by an experienced management team and Board.
Purple Style Labs IPO – Risks
- Persistent losses: Reported a net loss of ₹285.40 crore in FY26, with negative retained earnings of ₹710.29 crore.
- Negative operating cash flows: Operating cash flows remained negative during FY24–FY26.
- Dependence on womenswear: Womenswear contributed 77.70% of total PPUS GMV in FY26.
- Experience Centre dependence: Indian Experience Centres contributed 74.72% of total PPUS GMV in FY26.
- Designer brand concentration: Top 10 designer brands contributed 30.24% of total PPUS GMV in FY26.
- High competition and changing preferences: Luxury fashion demand is sensitive to consumer preferences and competitive pressures.
- Employee attrition risk: The company reported high employee attrition, which could increase hiring and training costs.
Purple Style Labs IPO GMP
Purple Style Labs IPO last GMP is ₹45, last updated Aug 29th 2026 06:29 PM. With the upper price band of ₹575.00, Purple Style Labs IPO's estimated listing price is ₹620 (cap price + today's GMP). The expected percentage gain/loss per share is 7.83%. >> Purple Style Labs IPO Retail Subject to Sauda: ₹900 >> Purple Style Labs IPO Small HNI Subject to Sauda: ₹12600 During this period, the GMP ranged from a low of ₹0.00 to a high of ₹45.00.
Last updated 29 Aug, 2026 · Source: aggregated grey-market dealers
| Date | IPO Price | GMP | Sub2 Sauda | Est. Listing | Est. Profit | Updated |
|---|---|---|---|---|---|---|
| 29 Aug, 2026 | 575 | ₹45▲ | - | ₹620 (7.83%) | 1170 | 29 Aug, 2026 |
| 28 Aug, 2026 | 575 | ₹30▲ | - | ₹605 (5.22%) | 780 | 28 Aug, 2026 |
| 27 Aug, 2026 | 575 | ₹0 | - | ₹575 (0.00%) | - | 27 Aug, 2026 |
| 26 Aug, 2026 | 575 | ₹0 | - | ₹575 (0.00%) | - | 26 Aug, 2026 |
| 25 Aug, 2026 | 0 | ₹0 | - | ₹ (%) | - | 25 Aug, 2026 |
Disclaimer: GMP is an unofficial signal from grey-market dealers and is not regulated by SEBI. Use it alongside subscription data and other research for informed decision-making.
How to Apply for Purple Style Labs IPO
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Go to IPO Section
Find Purple Style Labs IPO under the IPO section. Select it and enter your bid details — choose lot size and price (cut-off price recommended).
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Provide your UPI ID linked to your bank account and submit the application.
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Open your UPI app (Google Pay, PhonePe, Paytm, BHIM) and approve the IPO payment request.
Application Confirmed
Your funds will be blocked in your account until the IPO allotment process is completed.