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Profile

Asian Piants Ltd.

Founder: Late Champaklal Choksey

Founded: 1, Feb. 1942

Headquarters: Mumbai

BUSINESS

Manufacturing

Selling and Distribution of Paints

Coating

Products related to home decor

Bath fittings

3rd Largest Paint Corporation

MILESTONE

1950: The Company launched washable distemper

1954: "Gattu a mischievous boy with a paint bucket in his hand was launched as Mascot.

1970: Only used for print advertisement and packaging.

1980: Led Business of a painter to the actual end-users of home workers.

1990:Ogilvy and Mather associated with Asian paints.

1990:Relating to Festivals, Marriages, Childbirth. The company advertised it on Occasions.

1990: The advertisement focused on home exteriors

2000: Axed Gattu as their Mascot later changed to Asian Paints Logo to shorter "AP"

 

 

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